Contents
SimilarWeb
Facebook - information and advertising
Competitor Link Analysis
Mystery Shopper
SimilarWeb
The first tool is the SimilarWeb portal, known among marketers . What is its success based on? SimilarWeb is a very simple tool, within 1 minute we receive valuable information. Just go to the SW website and enter the address of our competition's website. What data do we receive?:
the average estimated number of visits per month or the average time of use of the website,
from which countries our competition has entries,
what sources the entries come from (what the competition is investing in),
list of top referring domains,
keywords in natural and paid search,
participation of social networking sites,
and many, many more.
All of this data is already available in the free version . It is worth noting that this tool will not work if your competition's website does not reach the appropriate level of monthly visits - it is niche.
Facebook - information and advertising
The second trick is the recently introduced ability to watch what ads your competition is creating on Facebook. If you are wondering what kind of advertising is being created by companies similar to yours, what they write vietnam telemarketing data in their descriptions and what photos they are using, there is a solution. Just go to any FanPage and click on the "Information and ads" tab. There you will get a list of ads that your competition is currently using.
Information and advertising on Facebook
This is a great tool for analysis before creating an ad, if only to avoid duplicating the same solutions for the end client.
Competitor Link Analysis
The eternal question of all SEO specialists is - how and where to get external links? And here again, the competition comes to our aid. A simple analysis of several pages of "industry friends" will allow us to draw specific conclusions. Let's get to the point.
The most popular tools for analyzing external links are Majestic and Ahrefs. Well, yes, but their prices are not small... It is worth finding a cheap tool that will allow us to quickly analyze any page. At this point, I recommend backlink checker . This tool will allow you to display the 100 best links of your competitors, sorted from the strongest to the weakest. In turn, this analysis allows us to see where and how specific companies advertise, and therefore to appear there with your own backlink .
It is worth repeating such analysis and the actions themselves on a regular basis.
Mystery Shopper
Finally, the most obvious action, and yet so few companies use it. Why? Because we often think that the competition is worse than us, has a less interesting offer and we know best anyway. By breaking this way of thinking and pretending to be a Client, we can obtain a lot of valuable information. It is not only about prices , but also about the method of customer service, competitive advantages during conversations with Clients, etc.
For example, I will say that in our industry, the analysis of website prices, thanks to the mystery shopper method, allowed us to conclude that on average a website in Warsaw is valued 2.5 times more expensive than in Wrocław
It's a good thing we live in Lower Silesia Competition analysis is one of the so-called "holy trinity" (competition, target group, differentiators) of initial marketing activities. Competition itself helps in business development, not only by bringing interesting solutions, but also by forcing us to improve our competences.