#2: Create an outreach plan for website visitors
Posted: Tue Jan 21, 2025 9:14 am
On average, 96% of visitors will leave your website without converting into leads. While you can always work on increasing your website conversion rate , it pays to keep track of website visitors and nurture them.
This is precisely why businesses that want to thrive need to have their inbound and outbound marketing strategies aligned. You can use outbound marketing to fuel inbound lead generation, and vice versa. Additionally, you can keep a list of website visitors, or leads generated through lead magnets, and send them consistent content that addresses their pain points.
How can marketing contribute to outbound sales efforts: Reach out to website visitors
How Marketing Can Contribute to Outbound Marketing Efforts: Reaching Website Visitors
Your website visitors may be interested in your products and services, but don't think it's the right time or place to make a purchase. This could be because they need more information or time to make a decision.
So make sure you create engaging content that will capture their interest. pr directors email database You can engage with them through your chatbot , live chat or dynamic forms to get their contact details and keep them informed. Plus, while they are on the website, you can also invite them to subscribe to your newsletters. Make sure your website features a variety of content to cater to customers at different stages of their journey.
A visitor at the top of the sales funnel would likely like to read other user examples, such as case studies. Whereas a visitor mid-funnel would be more interested in reading long-form content, such as competitor comparison articles or listicles that point out additional features to solve pain points.
Visitors in this phase are also more interested in attending webinars and product demos. An outreach plan helps customers trust your brand and generally feel more comfortable with it. This encourages them to share their experience with the product and service with you and their friends, which will also bring you referral traffic.
#3: Cold Contact
Cold calling is a classic method of generating outbound leads. If you think it is an old-fashioned method, let me remind you that 75% of executives are interested in setting up an appointment based solely on a cold call or cold email.
But truth be told, it's incredibly difficult to call up a stranger out of the blue, barge into their life, and pitch your products and services. But if done right, it's a lucrative way to generate revenue and expose your business to customers who may have been overlooked by other marketing techniques.
This is precisely why businesses that want to thrive need to have their inbound and outbound marketing strategies aligned. You can use outbound marketing to fuel inbound lead generation, and vice versa. Additionally, you can keep a list of website visitors, or leads generated through lead magnets, and send them consistent content that addresses their pain points.
How can marketing contribute to outbound sales efforts: Reach out to website visitors
How Marketing Can Contribute to Outbound Marketing Efforts: Reaching Website Visitors
Your website visitors may be interested in your products and services, but don't think it's the right time or place to make a purchase. This could be because they need more information or time to make a decision.
So make sure you create engaging content that will capture their interest. pr directors email database You can engage with them through your chatbot , live chat or dynamic forms to get their contact details and keep them informed. Plus, while they are on the website, you can also invite them to subscribe to your newsletters. Make sure your website features a variety of content to cater to customers at different stages of their journey.
A visitor at the top of the sales funnel would likely like to read other user examples, such as case studies. Whereas a visitor mid-funnel would be more interested in reading long-form content, such as competitor comparison articles or listicles that point out additional features to solve pain points.
Visitors in this phase are also more interested in attending webinars and product demos. An outreach plan helps customers trust your brand and generally feel more comfortable with it. This encourages them to share their experience with the product and service with you and their friends, which will also bring you referral traffic.
#3: Cold Contact
Cold calling is a classic method of generating outbound leads. If you think it is an old-fashioned method, let me remind you that 75% of executives are interested in setting up an appointment based solely on a cold call or cold email.
But truth be told, it's incredibly difficult to call up a stranger out of the blue, barge into their life, and pitch your products and services. But if done right, it's a lucrative way to generate revenue and expose your business to customers who may have been overlooked by other marketing techniques.