How to use chatbots within your content to increase engagement
Posted: Tue Jan 21, 2025 9:13 am
Businesses spend a lot on content creation. As marketers, we want to increase and optimize SEO through blog posts, landing pages, display ads, or paid ads on Google, Facebook, and other advertising channels. We hire in-house teams or pay outside marketing agencies thousands of dollars to create content strategies and execute them.
I mean, that's all very well! I think we all understand that content is key to staying ahead in the digital world.
However! Something I've never understood is that small and very large businesses invest a lot of time and money into increasing their traffic from various channels, but they don't put much effort into converting that traffic into leads. Sure, the content you create can be very engaging, but what if there's no way for the reader to engage with it? Converting your traffic is just as important as the traffic itself.
Engage your visitors with Chatbots within the content
At Serviceform, we call this type of chatbot an “InlineBot.” Chatbots allow your customers to interact with your content and convert into leads quickly, without interrupting them.
What happens with InlineBots is that they relate to the content or page that the visitor is looking at and allow them to have a conversation with them, in the right place and at the right time.
This is how an InlineBot can fit into an article, and not interrupt your reading experience.
InlineBots can be used by almost all industries
These types of chatbots work well for any business that has both traffic and content.
We've seen use cases in real estate, insurance, banking, healthcare, pr directors email database recruitment, advertising, entertainment, law, accounting, and virtually any industry that has a website and creates any type of content.
Every website visitor is unique and every conversation should be personalized to provide that personal touch, just as if you were having a conversation with a real human being. Through InlineBots, you can plan each conversation in advance to provide relevant information to engage with the visitor based on their needs.
Why should your company use InlineBots?
1. Capture 40-50% more leads from your current traffic
Coming back to my main point about how companies spend a lot of money on getting traffic to their website but don't pay attention to how to convert it
2. Don't interrupt your readers
People hate intrusive pop-ups that ask them to subscribe to newsletters in the middle of reading an article. You can get the same information and even more in a non-intrusive way while they are still reading the article.
I mean, that's all very well! I think we all understand that content is key to staying ahead in the digital world.
However! Something I've never understood is that small and very large businesses invest a lot of time and money into increasing their traffic from various channels, but they don't put much effort into converting that traffic into leads. Sure, the content you create can be very engaging, but what if there's no way for the reader to engage with it? Converting your traffic is just as important as the traffic itself.
Engage your visitors with Chatbots within the content
At Serviceform, we call this type of chatbot an “InlineBot.” Chatbots allow your customers to interact with your content and convert into leads quickly, without interrupting them.
What happens with InlineBots is that they relate to the content or page that the visitor is looking at and allow them to have a conversation with them, in the right place and at the right time.
This is how an InlineBot can fit into an article, and not interrupt your reading experience.
InlineBots can be used by almost all industries
These types of chatbots work well for any business that has both traffic and content.
We've seen use cases in real estate, insurance, banking, healthcare, pr directors email database recruitment, advertising, entertainment, law, accounting, and virtually any industry that has a website and creates any type of content.
Every website visitor is unique and every conversation should be personalized to provide that personal touch, just as if you were having a conversation with a real human being. Through InlineBots, you can plan each conversation in advance to provide relevant information to engage with the visitor based on their needs.
Why should your company use InlineBots?
1. Capture 40-50% more leads from your current traffic
Coming back to my main point about how companies spend a lot of money on getting traffic to their website but don't pay attention to how to convert it
2. Don't interrupt your readers
People hate intrusive pop-ups that ask them to subscribe to newsletters in the middle of reading an article. You can get the same information and even more in a non-intrusive way while they are still reading the article.