Screen Grab of competitors’ top three hashtags in Instagram Competitor Report Sprout Social

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You can view your competitors’ top three hashtags underneath the Profiles tab of the Instagram Competitors Report. Hashtags are ranked by the total number of public engagements the competitor greece b2b leads received on all posts that use the hashtag. You can conduct further hashtag analysis with Sprout’s Advanced Listening tool. With Advanced Listening, you can learn more about relevant hashtags by using the Competitive Analysis Topic Template. This is a great tool for finding trending hashtags and conversations you might be missing out on.

Identify content gaps by analyzing competitors on Instagram
Analyzing your Instagram competitors will help you identify content gaps in your strategy. For example, if you notice your competitors’ top posts include videos with high engagement, then you should consider investing more in video.

On the other hand, you can use an Instagram competitor analysis to identify where your competitors are falling flat. If you notice your rivals aren’t posting frequently or never respond to comments, take it as a sign to fill a gap for your audience.

Even the biggest brands have room for improvement, which leads us to our next point about crafting better content for your audience.

Create better content for your followers
Although they are your rivals, your Instagram competitors can help you craft better content for your followers. Look to your competitors for inspiration and add your own spin to it. If you notice a brand telling a story well, brainstorm a different angle.

If you notice an industry trend on Instagram, how can you use that to promote your products or services while showcasing your brand’s personality and value? What brands aced the trend and why did their content gain so much attention?