Get to know salesforce's einstein family of products
Posted: Tue Jan 21, 2025 9:08 am
At Expand Latam, as authorized Salesforce resellers, we are committed to spreading cutting-edge Salesforce tools and, above all, those that meet the growing demand for intelligent services in marketing, customer service, and sales. In this two-part article, we want to tell you first about the pillars on which Einstein's artificial intelligence is based, and in a second stage, the uses of Einstein products in each of the Salesforce clouds.
With the artificial intelligence of Einstein products, Salesforce CRM users can perform a number of high-level tasks, such as generating personalized predictions and recommendations for their customers, incorporating predictive insights into any record or application, or applying AI to their workflows or business processes.
Einstein AI is based on 4 fundamental pillars: Machine learning , natural language processing , automatic speech recognition and computer vision . Below we will see how Einstein applies each of these principles in the Salesforce product family.
Machine Learning in Einstein Products
Einstein Discovery
Salesforce Einstein Discovery increases your business intelligence through statistical modeling and machine learning
Salesforce Einstein Discovery increases your business vietnam whatsapp lead intelligence through statistical modeling and supervised machine learning in a rapid iteration environment that requires no code. In other words, Einstein Discovery uses machine learning to give Salesforce users the ability to predict what will happen in the future using historical data and with little or no programming, thereby providing the necessary information for making business decisions.
Einstein Discovery identifies and surfaces insights from your business data. As part of the Einstein family of products, it’s integrated into the Salesforce environment so you can quickly implement data analysis, prediction, and improvement capabilities with just a few clicks and no code.
Similarly, developers can use the Einstein Prediction Builder service to programmatically obtain predictions and inject predictions into custom fields. Data scientists, for example, can predict outcomes within recipes and data flows.
Einstein Products: Einstein Best Next Action
Einstein Best Next Action helps you show timely recommendations to the right people at the right time.
Tableau users can get Einstein Discovery predictions and enhancements for their Tableau data.
Einstein Best Next Action , on the other hand, is a tool that helps you show the right recommendations to the right people at the right time. You can also create and show offers to users that fit unique, pre-selected criteria.
Natural Language Processing and Automatic Speech Recognition
Einstein Language is a tool within the Einstein products that allows you to create natural language processing models to classify the intent of a text or classify text as positive, negative, and neutral. You can use the Einstein Language APIs to integrate natural language processing into your applications.
Einstein Products: Einstein Language
Einstein language Integrate natural language processing into your applications to classify intent and sentiment in blocks of text.
With Einstein Language, you’ll have the key tool at your fingertips to understand how your customers feel, automatically route queries, and optimize your workflows. Integrate natural language processing into your applications to classify the underlying intent and sentiment in a body of text, regardless of language.
Another star tool among Einstein products is Einstein Bots . Einstein allows you to easily create, train, and deploy custom bots on digital channels that are connected to your CRM data. Improve your business processes, empower your employees, and delight your customers.
Einstein Vision
Einstein Vision uses artificial intelligence to identify objects, people and scenes within images.
Computer Vision
Computer vision involves identifying visual patterns and processing data to track your products and brand, recognize text in images, and more.
Einstein Vision is a Salesforce service, part of the Einstein products, that uses artificial intelligence to identify objects, people, and scenes within images. The tool can be used to classify, label, and search for similar images.
Einstein Vision can be used in a variety of ways, here are a few:
Product Identification : You can use Einstein Vision to identify products within images, which in turn can be used to improve the customer experience, for example, by providing personalized product recommendations or automatically tagging images with recommended product information.
Fraud Detection – Businesses can use Einstein Vision to detect fraud in images, for example by identifying fake IDs or detecting counterfeit products.
Quality Control : With Einstein Vision, it is possible to inspect product images for defects or quality issues.
Marketing : With Einstein Vision you can analyze user-generated content, such as social media posts, to identify trends and ideas.
With the artificial intelligence of Einstein products, Salesforce CRM users can perform a number of high-level tasks, such as generating personalized predictions and recommendations for their customers, incorporating predictive insights into any record or application, or applying AI to their workflows or business processes.
Einstein AI is based on 4 fundamental pillars: Machine learning , natural language processing , automatic speech recognition and computer vision . Below we will see how Einstein applies each of these principles in the Salesforce product family.
Machine Learning in Einstein Products
Einstein Discovery
Salesforce Einstein Discovery increases your business intelligence through statistical modeling and machine learning
Salesforce Einstein Discovery increases your business vietnam whatsapp lead intelligence through statistical modeling and supervised machine learning in a rapid iteration environment that requires no code. In other words, Einstein Discovery uses machine learning to give Salesforce users the ability to predict what will happen in the future using historical data and with little or no programming, thereby providing the necessary information for making business decisions.
Einstein Discovery identifies and surfaces insights from your business data. As part of the Einstein family of products, it’s integrated into the Salesforce environment so you can quickly implement data analysis, prediction, and improvement capabilities with just a few clicks and no code.
Similarly, developers can use the Einstein Prediction Builder service to programmatically obtain predictions and inject predictions into custom fields. Data scientists, for example, can predict outcomes within recipes and data flows.
Einstein Products: Einstein Best Next Action
Einstein Best Next Action helps you show timely recommendations to the right people at the right time.
Tableau users can get Einstein Discovery predictions and enhancements for their Tableau data.
Einstein Best Next Action , on the other hand, is a tool that helps you show the right recommendations to the right people at the right time. You can also create and show offers to users that fit unique, pre-selected criteria.
Natural Language Processing and Automatic Speech Recognition
Einstein Language is a tool within the Einstein products that allows you to create natural language processing models to classify the intent of a text or classify text as positive, negative, and neutral. You can use the Einstein Language APIs to integrate natural language processing into your applications.
Einstein Products: Einstein Language
Einstein language Integrate natural language processing into your applications to classify intent and sentiment in blocks of text.
With Einstein Language, you’ll have the key tool at your fingertips to understand how your customers feel, automatically route queries, and optimize your workflows. Integrate natural language processing into your applications to classify the underlying intent and sentiment in a body of text, regardless of language.
Another star tool among Einstein products is Einstein Bots . Einstein allows you to easily create, train, and deploy custom bots on digital channels that are connected to your CRM data. Improve your business processes, empower your employees, and delight your customers.
Einstein Vision
Einstein Vision uses artificial intelligence to identify objects, people and scenes within images.
Computer Vision
Computer vision involves identifying visual patterns and processing data to track your products and brand, recognize text in images, and more.
Einstein Vision is a Salesforce service, part of the Einstein products, that uses artificial intelligence to identify objects, people, and scenes within images. The tool can be used to classify, label, and search for similar images.
Einstein Vision can be used in a variety of ways, here are a few:
Product Identification : You can use Einstein Vision to identify products within images, which in turn can be used to improve the customer experience, for example, by providing personalized product recommendations or automatically tagging images with recommended product information.
Fraud Detection – Businesses can use Einstein Vision to detect fraud in images, for example by identifying fake IDs or detecting counterfeit products.
Quality Control : With Einstein Vision, it is possible to inspect product images for defects or quality issues.
Marketing : With Einstein Vision you can analyze user-generated content, such as social media posts, to identify trends and ideas.