3 International marketing examples to inspire your approach

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Example 1: IKEA
IKEA balances standardization and france b2b leads localization in its global marketing strategy.

The 473 IKEA stores worldwide specialize in the brand’s assemble-it-yourself furniture and minimalist design. But they create region-specific products and cafe items for different markets, and even make tweaks to existing products.

IKEA also has multiple region-specific accounts across Instagram, X (formerly known as Twitter) and other platforms.

Here’s a recent post on their Hong Kong Instagram page, promoting a new durian ice cream flavor in their cafe.

IKEA Hong Kong on Instagram, promoting a new durian flavour of ice cream.

The company has been able to succeed in 63 different markets because it can combine a recognizable IKEA brand with local products and marketing.

Example 2: Nintendo
As one of the three biggest video game companies, Nintendo markets its consoles and games to a worldwide audience.

Their in-house localization team, The Treehouse, is responsible for localizing Nintendo’s games for different markets. This level of localization helps boost Nintendo’s family-friendly, inclusive brand image.