To achieve its objectives, inbound marketing normally uses blog content as a central or neuralgic element, from which a series of online marketing techniques and actions are implemented, as diverse as: campaigns on social networks, email marketing, converting users into leads, qualifying and classifying potential clients, search engine optimization and, sometimes, even offline actions (advertising in online media, event organization, public relations, etc.).
In inbound marketing, the goal is to attract the user (potential client) to our website, blog or online store through content with added value.
Inbound, unlike other marketing techniques, whatsapp canada manages to make users fall in love and attract them in an organic and not at all forced way.
This new way of understanding marketing consists of 4 phases.
The 4 phases of inbound marketing
1.- Attraction
By combining various techniques: content marketing, SEO, social media... we try to attract users to our website with useful information that can help them solve their needs or problems.
2.- Conversion
In exchange for providing us with your personal data in a form, the user can download more complete and higher quality downloadable content.
This is the moment when the visitor to the page (anonymous at first) begins to have a name, surname and, above all, an email address so that they can be tracked.
It becomes what is known as a lead.
3.- Education
The next phase consists of accompanying, monitoring, preparing and maturing the potential client throughout the purchasing cycle.
To do this, marketing automation strategies are used, which basically consist of sending progressive and personalized email chains.
4.- Closing and loyalty
Communication is maintained with the customer through quality content in order to keep them satisfied and, in this way, build loyalty and make them an evangelist for our brand.