Prompting customers to reach a specified

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’ These products may be complementary or simply found to be frequently bought together and are marked as ‘ frequently bought together .’ Store owners can add frequently purchased items to their online store and by offering customers bundle discounts, they can entice them to make additional purchases. Free shipping minimum threshold Implementing a minimum threshold for free shipping is a powerful strategy for increasing order size.



Prompting customers to reach a specified spending threshold can increase their order value and incentivize larger purchases. For example, Amazon entices customers to explore more items to qualify for free canada business fax list , thereby increasing their overall purchase amount. Social Proof Customer ratings, reviews, and user-generated content (e.g.



, testimonials) help build trust, encouraging customers to make better purchasing decisions. Demonstrating this kind of social proof can boost customers’ confidence in purchasing higher-priced products, thereby increasing AOV. On Airbnb, for example, user ratings and reviews generate a sense of trust. The level of confidence a listing inspires will determine how much a potential traveler is prepared to spend on a stay.