A preview of Sprout's Custom Report Test within My Reports.

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Consider robust tools that offer netherlands b2b leads comprehensive tracking, analysis and data visualization. Tools that enable you to create or export data visualizations will help visualize the insights you share and make the data digestible. Even better, seek out tools that offer artificial intelligence (AI) and automation functionality to generate visuals and other tasks to save time and effort. Personalization is also important. For example, does the tool enable you to add in your metrics or create reports from scratch?

With Sprout’s Premium Analytics, you can use My Reports to tailor a report specific to your campaign. Build a report with custom report options to tell the unique story behind your campaign and clearly demonstrate success. Once you’ve drilled into the data that underscores the value of social, share it with your social team and beyond.

The report shows cross-network metrics for competitors across social media.
4. Build your campaign and analyze data
Once you select your tool of choice, you can start building your campaign and begin gathering data. With campaign management in Sprout, your posts are automatically incorporated into a tagging structure that organizes and tracks the success of your overall campaign and individual content.

In addition to tagging, Sprout users can add URL tracking to identify social referral traffic and conversions from social campaign posts in Google Analytics. Being intentional about your tagging and URL tracking at the start will help you later on when reporting results.

A preview of Sprout's create new campaign functionality, where users input information about a campaign such as time range and overview.
Sprout Campaigns enables you to manage complex campaigns whether they span multiple networks, various time periods, multiple KPIs or creative assets. Set the time frame of your campaign, which specific social accounts are applicable and maintain consistency with a campaign brief to level-set content expectations and goals for the team.