Involve your customers within your content

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Do you want to add an extra layer of conversion to your website, but don't want to annoy your users with more popups?

A more recent solution to this is inline bots , a technology that creates conversations and places them within content. Another way to think of the tool is an opportunity for choice-driven dialogue that starts within your website, and typically within a blog, following a search, or in other equally unconventional places.

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Inline bots have been shown to work well with high-traffic content, especially as another conversion layer within a footer or other generic page structures. You can create these types of chatbots with Serviceform .



Create seller leads with automatic value estimates
More and more real estate agencies are using automatic home appraisal tools.

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These tools are still largely inaccurate and based on changing market data. However, as lead magnets they are great, and can be widely used to capture the attention of large numbers of buyers on, for example, Facebook. Many of these potential buyers will not be looking to sell, but rather interested in appraising (valuing) their home.

Automated valuation estimation tools can be built very quickly by asking the user simple questions and then generating a value based on the answers. To build one, you can use APIs like Zillow's or get a pre-built estimation tool from Serviceform . Our real estate valuation tool can be customized for your business.

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Install a chatbot - preferably a pre-made "non-AI" version
Chatbots have been around for a while, but only recently have they started to have a real impact on conversions. There are a lot of misconceptions surrounding chatbots. Most people we talk to have the feeling that chatbots “don’t understand anything.” This is true, but only for artificial intelligence (or AI-type) chatbots.

Chatbots can be used in many different scenarios: allowing customers to get in touch more easily with floating touchpoints; helping them find the right property; getting a quick home valuation; or speaking directly to an agent via live chat. In the case of live chat, the chatbot can be effectively used to pre-qualify the lead, saving the agent unnecessary time with a potential customer.

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There are two main types of chatbots:

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1. AI-based chatbots

When businesses hear or think of the word “chatbot,” they immediately think of AI-based chatbots, where a bot can answer any question. At the time of writing, AI chatbots are far from being truly intelligent, as they requ chief vp compliance email database ire a lot of manual training.

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AI chatbots sound nice (and fancy!), but they often have a detrimental impact on conversion. At Serviceform, we built AI-powered chatbots for dozens of real estate companies as a pilot and saw queries that had nothing to do with the respective business, or the real estate industry in general.

This is due to the fact that bots do not have the answers that users are looking for, and they end up confusing and ultimately repelling customers compared to pre-written flows.