Works on retaining and returning clients
Posted: Tue Jan 21, 2025 6:53 am
Middle email marketer. Able to manage projects independently. Can delegate lack of knowledge in certain areas to other specialists. By the way, most email marketers on the Russian market can be classified as middle-level.
Senior email marketer. Knows email marketing from A to Z, can do any job. However, most often supervises the work of the team.
Retention manager. . Knows how to properly build communications taking into account business goals.
A specialist's career development can be classified by type of client:
private individuals;
individual entrepreneurs;
B2C projects;
B2B companies;
international projects.
Classification by clients does not mean that you must necessarily strive to enter the international market. Some people find it easier to work with individuals and promote personal brands. And some are happy thailand email list with work in the B2C sphere and do not want to change anything.
Another option for career development is to move into a related field or expand your competencies. For example:
The specialist decided to retrain as a web designer, analyst or internet marketer. Having basic knowledge, he studied the chosen direction in depth and changed his profession.
In addition to working with email, the specialist has mastered mailings in messengers, via SMS and social networks. Now he can build omnichannel strategies and be fully responsible for attracting traffic through mailings.
If desired, an email marketer can “grow” to the position of email marketing department manager or even digital marketing director.
Senior email marketer. Knows email marketing from A to Z, can do any job. However, most often supervises the work of the team.
Retention manager. . Knows how to properly build communications taking into account business goals.
A specialist's career development can be classified by type of client:
private individuals;
individual entrepreneurs;
B2C projects;
B2B companies;
international projects.
Classification by clients does not mean that you must necessarily strive to enter the international market. Some people find it easier to work with individuals and promote personal brands. And some are happy thailand email list with work in the B2C sphere and do not want to change anything.
Another option for career development is to move into a related field or expand your competencies. For example:
The specialist decided to retrain as a web designer, analyst or internet marketer. Having basic knowledge, he studied the chosen direction in depth and changed his profession.
In addition to working with email, the specialist has mastered mailings in messengers, via SMS and social networks. Now he can build omnichannel strategies and be fully responsible for attracting traffic through mailings.
If desired, an email marketer can “grow” to the position of email marketing department manager or even digital marketing director.