Even though Instagram's algorithm remains opaque

[Dimaeiya333]

, some good practices can make it easier for you to get noticed thanks to Instagram Reels. As with TikTok, videos should be short and creative . The goal is to capture the audience from the first sequence, thanks to visuals and audio, so as not to lose them. Narration also plays a role. The sequenced and rhythmic format is perfectly suited to sharing educational content or tutorials, for teasing, to communicate about the launch of a product or even for fashion brands that want to show outfit changes.
What is the TikTok influencer strategy? Is it a platform that all brands can use?
First of all, you need to take the time to define the scope of your TikTok influencer campaign and, above all, your target audience. If your brand wants to rejuvenate its image and capture a new audience from Generation Z, TikTok is the right place to launch your campaign. As we have seen before, the audience is younger than on Instagram. However, be careful to appropriate the communication codes for this target, or to surround yourself with the right content creators.
Then, if your goal is to boost your brand awareness, then TikTok can do the trick. vp media email database Your content is more likely to be shown to a wider audience. Remember that its users are primarily looking for entertainment, so you need to be creative to stand out. The brand challenge is a great way to generate buzz around a product launch, for example. The more participants there are, the more visible the challenge will be. The challenge is viral and boosts the visibility of a brand when it is clearly associated with it (brand hashtag). It is also the format par excellence to create engagement with millennials. Each participant spontaneously invites other users to take up the challenge.
And if you still think that your brand has no business on TikTok, think again. Today, many examples from various sectors prove that everyone can have a place there, as long as they master the platform's codes. Starting with the world of luxury , which was quick to bet on TikTok thanks to some very creative campaigns. Gucci has collaborated with renowned female influencers, such as Sananas and her 616,000 followers, to showcase its latest collections.
Another example is that of the northern French retailer La Redoute, which launched the #LaRedouteChallenge with 3 young influencers to rejuvenate its clientele. The result? 255 million views.


While Instagram offers a wide variety of formats and an interesting shopping function, TikTok offers the possibility of quickly becoming known to a very young audience, provided you know how to create a buzz.

Whether you choose TikTok or Instagram Real , this choice should be part of an overall influencer strategy. You can also decide to combine the two and try to maximize your visibility. However, remember that you must adapt your content to each social network.

(1) Source TikTok via Digital Information World
(2) Instagram Ads Audience
(3) Influencer Marketing Hub
(4) TikTok
(5) eMarketer
(6) TikTok
(7) Instagram Ads Audience
A Guide to Instagram Influencer Marketing
Download our guide to harness the undisputed power of Instagram in Spain for Influencer Marketing: discover how this platform is constantly evolving and offers practical tips to optimize your campaigns and maximize their impact.

Read all about: