4. Encourage interaction with the public
Posted: Tue Jan 21, 2025 6:26 am
As mentioned above, interactions contribute to the engagement rate. Taking the time to interact with the audience in the comments helps to establish bonds. The influencer appears closer to his or her community. Including “ calls to action ” at the beginning of videos, for example: subscribe, like or comment, encourages the audience to react to the content. This suggests to YouTube that the video is relevant and interesting enough to attract subscribers, promoting the channel.
5. Video care
Offering content around a topic of interest to your audience is essential to boost engagement. In addition, other determining factors are: sound , image quality and editing .
Expand your audience with content creators
When a brand launches an influencer campaign on YouTube, using content creators relevant to its values and commitments is a real differentiating factor. The brand will be able to reach a large audience and target a new public, especially with macro influencers. On the other hand, a micro influencer has a smaller audience, but is very active and attentive to the proposals that can be made by the brands that they (re)present. These are communities that convert more easily.
If the brand chooses, for example, influencers from very specific communities such as LGBT, it meets the expectations of inclusion, and can hope to reach another type of audience. By showing its commitment to social struggles such as the environment, it captures the attention of younger generations, etc. This logic applies to all the issues on which a brand wants to positio vp facility manager email database n itself. It must be careful when identifying influencers to integrate them into its influencer campaign. The positioning must make sense and correspond to the brand's deep values and commitments, otherwise it will alienate the target audience.
Here are some examples of recent YouTube influencer campaigns:
Maybelline and the “Makeup on the way” campaign in 2019 : an influencer rides in a typical New York yellow taxi and has to complete a timed “surprise” challenge, with makeup as the plot, thanks to a Maybelline product case of course. Around 30 episodes were recorded with influencers such as Danaé and Léna Situations. Thanks to this campaign, Maybelline recorded double the percentage of clicks per impression, 140,000 organic views each month and approximately 442,000 cumulative viewing hours from September 1, 2019 to December 31, 2020. After months of declining subscriber numbers, Maybelline New York is once again finding a loyal following on YouTube.
Amazon, “This is going to be the best!” : Aboard his Volkswagen Combi in Amazon colours, influencer Monsieur GRRR! travels around our beautiful country in 11 episodes that show us the most beautiful French cities.
La Banque Postale, “All star playground” : Pierre Croce takes on different personalities through challenges based on the theme of basketball. La Banque Postale’s YouTube account now has more than 46,000 subscribers and a much higher level of engagement than its competitors. It has become the leading brand on YouTube in its sector.
Thanks to its technological solution, Kolsquare allows you to know the engagement rates on YouTube (and all the key KPIs of Influencer Marketing on Instagram, TikTok, Facebook and Twitter too) of the profiles you want to activate. Our platform helps you identify the most relevant content creators for your brand, manage your campaigns from A to Z and measure the performance and results of your influencer projects. Do you want to know more about our features? Our experts will be happy to answer your questions.
5. Video care
Offering content around a topic of interest to your audience is essential to boost engagement. In addition, other determining factors are: sound , image quality and editing .
Expand your audience with content creators
When a brand launches an influencer campaign on YouTube, using content creators relevant to its values and commitments is a real differentiating factor. The brand will be able to reach a large audience and target a new public, especially with macro influencers. On the other hand, a micro influencer has a smaller audience, but is very active and attentive to the proposals that can be made by the brands that they (re)present. These are communities that convert more easily.
If the brand chooses, for example, influencers from very specific communities such as LGBT, it meets the expectations of inclusion, and can hope to reach another type of audience. By showing its commitment to social struggles such as the environment, it captures the attention of younger generations, etc. This logic applies to all the issues on which a brand wants to positio vp facility manager email database n itself. It must be careful when identifying influencers to integrate them into its influencer campaign. The positioning must make sense and correspond to the brand's deep values and commitments, otherwise it will alienate the target audience.
Here are some examples of recent YouTube influencer campaigns:
Maybelline and the “Makeup on the way” campaign in 2019 : an influencer rides in a typical New York yellow taxi and has to complete a timed “surprise” challenge, with makeup as the plot, thanks to a Maybelline product case of course. Around 30 episodes were recorded with influencers such as Danaé and Léna Situations. Thanks to this campaign, Maybelline recorded double the percentage of clicks per impression, 140,000 organic views each month and approximately 442,000 cumulative viewing hours from September 1, 2019 to December 31, 2020. After months of declining subscriber numbers, Maybelline New York is once again finding a loyal following on YouTube.
Amazon, “This is going to be the best!” : Aboard his Volkswagen Combi in Amazon colours, influencer Monsieur GRRR! travels around our beautiful country in 11 episodes that show us the most beautiful French cities.
La Banque Postale, “All star playground” : Pierre Croce takes on different personalities through challenges based on the theme of basketball. La Banque Postale’s YouTube account now has more than 46,000 subscribers and a much higher level of engagement than its competitors. It has become the leading brand on YouTube in its sector.
Thanks to its technological solution, Kolsquare allows you to know the engagement rates on YouTube (and all the key KPIs of Influencer Marketing on Instagram, TikTok, Facebook and Twitter too) of the profiles you want to activate. Our platform helps you identify the most relevant content creators for your brand, manage your campaigns from A to Z and measure the performance and results of your influencer projects. Do you want to know more about our features? Our experts will be happy to answer your questions.