4. Benefit Cosmetics launches into the female gamer market with its latest Twitch campaign
Posted: Tue Jan 21, 2025 6:18 am
Since the health crisis and the arrival of the first lockdown, Twitch has seen the arrival of a new type of creator: beauty streamers. The phenomenon has grown so much on the platform that they now have their own category called “ Beauty and Body Art ”.
Benefit Cosmetics was one of the first brands to spot this new trend. At the end of 2020, the brand launched an influencer campaign on Twitch aimed at female gamers, titled “ Game Face ”, with the tagline “ Reveal your Game Face with Benefit ”. The cosmetics company partnered with over 20 female gamers around the world to stream live content on their Twitch channel for a week. Featured were French League of Legends streamer Shynouh (35,000 subscribers) and American streamers Sydeon (260,000 subscribers) and QuarterJade (795,000 subscribers).
With more than 5,000 hours of streaming watched and an average of 3,000 viewers throughout the week, Benefit Cosmetics has managed to establish a relationship of trust with its audience while consolidating itself as the reference channel that mixes video games and beauty products on Twitch.
Benefit Cosmetics' Game Face Program
5. Juliabeautx dresses up for Halloween with Schwarzkopf's Got2be vp audit email database makeup palette
Julia Beautx became the second most popular beauty influencer in Germany a few months ago.
To mark the launch of its new makeup collection, Schwarzkopf has teamed up with the German YouTuber to celebrate Halloween in style. In a sponsored video on Instagram, the young woman presents the wide colour palette of the new Got2be cosmetic set, showing all the steps of her transformation into a killer clown.
With a 10% discount promo code in the influencer's bio, the hair care brand was able to closely track the results of this influencer campaign and judge its effectiveness by measuring, for example, the number of clicks, the conversion rate or the cost per action.
Identify the most relevant beauty influencers for your brand with Kolsquare
Beauty influencers have very different profiles, and each of them reaches a unique audience with very specific needs.
Our solution helps you find the KOLs (Key Opinion Leaders) relevant to your sector to maximise the performance of your influencer campaign. Thanks to our catalogue of more than 2 million French and international influencers, it has never been easier to identify the ideal profile to represent your company!
Beauty brands and the power of influencer marketing
Key figures, main actors, share of voice, inspiring campaigns and main influencers in beauty and cosmetics.
Beauty brands and content creators, leaders in social media influence, are looking to stand out in an ultra-competitive market; discover the secrets of these leaders, share of voice by segment, social media trends and the top influencers in Spain in our exclusive report for free download.
Download now
About Kolsquare
Kolsquare is Europe's leading influencer marketing platform, offering a data-driven tool that enables brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.
Kolsquare’s advanced technology helps marketers seamlessly identify top content creators by filtering their content and audience, while allowing them to build, manage, and optimize campaigns from start to finish. This includes measuring results and comparing performance to competitors.
With a thriving global community of influencer marketing experts, Kolsquare serves hundreds of clients – including Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush and Hermès – by leveraging the latest Big Data, AI and Machine Learning technologies. Our platform leverages a vast network of influencers with over 5,000 followers in 180 countries across Instagram, TikTok, X (Twitter), Facebook, YouTube and Snapchat.
Benefit Cosmetics was one of the first brands to spot this new trend. At the end of 2020, the brand launched an influencer campaign on Twitch aimed at female gamers, titled “ Game Face ”, with the tagline “ Reveal your Game Face with Benefit ”. The cosmetics company partnered with over 20 female gamers around the world to stream live content on their Twitch channel for a week. Featured were French League of Legends streamer Shynouh (35,000 subscribers) and American streamers Sydeon (260,000 subscribers) and QuarterJade (795,000 subscribers).
With more than 5,000 hours of streaming watched and an average of 3,000 viewers throughout the week, Benefit Cosmetics has managed to establish a relationship of trust with its audience while consolidating itself as the reference channel that mixes video games and beauty products on Twitch.
Benefit Cosmetics' Game Face Program
5. Juliabeautx dresses up for Halloween with Schwarzkopf's Got2be vp audit email database makeup palette
Julia Beautx became the second most popular beauty influencer in Germany a few months ago.
To mark the launch of its new makeup collection, Schwarzkopf has teamed up with the German YouTuber to celebrate Halloween in style. In a sponsored video on Instagram, the young woman presents the wide colour palette of the new Got2be cosmetic set, showing all the steps of her transformation into a killer clown.
With a 10% discount promo code in the influencer's bio, the hair care brand was able to closely track the results of this influencer campaign and judge its effectiveness by measuring, for example, the number of clicks, the conversion rate or the cost per action.
Identify the most relevant beauty influencers for your brand with Kolsquare
Beauty influencers have very different profiles, and each of them reaches a unique audience with very specific needs.
Our solution helps you find the KOLs (Key Opinion Leaders) relevant to your sector to maximise the performance of your influencer campaign. Thanks to our catalogue of more than 2 million French and international influencers, it has never been easier to identify the ideal profile to represent your company!
Beauty brands and the power of influencer marketing
Key figures, main actors, share of voice, inspiring campaigns and main influencers in beauty and cosmetics.
Beauty brands and content creators, leaders in social media influence, are looking to stand out in an ultra-competitive market; discover the secrets of these leaders, share of voice by segment, social media trends and the top influencers in Spain in our exclusive report for free download.
Download now
About Kolsquare
Kolsquare is Europe's leading influencer marketing platform, offering a data-driven tool that enables brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.
Kolsquare’s advanced technology helps marketers seamlessly identify top content creators by filtering their content and audience, while allowing them to build, manage, and optimize campaigns from start to finish. This includes measuring results and comparing performance to competitors.
With a thriving global community of influencer marketing experts, Kolsquare serves hundreds of clients – including Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush and Hermès – by leveraging the latest Big Data, AI and Machine Learning technologies. Our platform leverages a vast network of influencers with over 5,000 followers in 180 countries across Instagram, TikTok, X (Twitter), Facebook, YouTube and Snapchat.