The results were unquestionable
Posted: Tue Jan 21, 2025 6:07 am
Post-launch results
Once the landing pages were created, I promoted the material. Now see what the results were:
As you can see, landing page 3 had the best delivery rates at 37.24%. The original landing page copy came in second at 34.33%.
To make sure landing page 3 was really the winner, I used an A/B testing calculator. You can find several online, the one I used was this one from AB Test Generator .
The result was that there is a 90% chance that landing page 3 is actually the winner.
Relaunching
To make sure the results were relevant, I decided thailand consumer mobile number list to remove the two landing pages with the lowest conversion rates and republish the content with only the two highest ones.
Using the same test calculator, I was able to confirm with 100% certainty that landing page 3 is the winner.
Next steps
Looking at the tags, I noticed that 57% of visitors actually clicked to unlock the chapters.
My new hypothesis was that on the page we should only have 1 button to unlock the experience and not several as in the structure it has today:
But these are "scenes from upcoming episodes" ...
With the level of information that Ion provides us, there will be no shortage of hypotheses for new tests.
Conclusion
Before the project, the limitations of the tools caused restrictions in my optimization studies, both to realize what was in the field of the idea and to understand the users' experience with my pages.
Once the landing pages were created, I promoted the material. Now see what the results were:
As you can see, landing page 3 had the best delivery rates at 37.24%. The original landing page copy came in second at 34.33%.
To make sure landing page 3 was really the winner, I used an A/B testing calculator. You can find several online, the one I used was this one from AB Test Generator .
The result was that there is a 90% chance that landing page 3 is actually the winner.
Relaunching
To make sure the results were relevant, I decided thailand consumer mobile number list to remove the two landing pages with the lowest conversion rates and republish the content with only the two highest ones.
Using the same test calculator, I was able to confirm with 100% certainty that landing page 3 is the winner.
Next steps
Looking at the tags, I noticed that 57% of visitors actually clicked to unlock the chapters.
My new hypothesis was that on the page we should only have 1 button to unlock the experience and not several as in the structure it has today:
But these are "scenes from upcoming episodes" ...
With the level of information that Ion provides us, there will be no shortage of hypotheses for new tests.
Conclusion
Before the project, the limitations of the tools caused restrictions in my optimization studies, both to realize what was in the field of the idea and to understand the users' experience with my pages.