AI and brand visual identification

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Artificial intelligence is one of those topics that has developed at such an alarming rate that the effects of its use to this day can be truly surprising. Just over a year ago, the words "AI", "GPT" or "Artificial Intelligence" were practically unused on the web, which we can see using the Google Trends analytical tool ( if you are looking for useful research tools - check out our previous post )

AI Interest - Chart
As we can see, it was only at the end of November 2022 that people around the world began to besiege and become interested in the topic of AI en masse, and consequently - use it. Exactly, the use of artificial intelligence, the crux of today's post. AI is such a universal tool (yes, let's not be afraid to call it just a tool) that anyone can use it for practically any topic or problem. Starting from a recipe for broth, through help in solving logical tasks, to programming and managing huge databases, AI can help us in many areas, and in some cases literally "transfer" us. I mean certain social groups that have arisen due to (or thanks to) artificial intelligence, such as Citizen Developers, i.e. people who do not have official programming education, and yet, thanks to AI, create full-fledged mobile applications or websites from el salvador telemarketing data scratch. This usually does not come from a desire to earn money as a programmer, but from noticing and personally experiencing a certain problem that they want to solve. The goal of Citizen Developers is not pure profit, but to make life easier for themselves and others in a similar situation. Another social group that has grown significantly thanks to artificial intelligence are the so-called One-Person-Unicorns. These are largely entrepreneurs who independently create and run companies worth over $1 billion. This social group is a good combination of the ability to use artificial intelligence, being creative, and the desire/need to start their own start-up and. One-Person-Unicorn in the context of AI aims to spread the idea that one person can independently run influential and innovative AI projects.

But back to the topic, who is AI for ? In short - for you, especially if you master at least the basics of its use. If you are reading this post, you are certainly interested in the topic of the visual identification of your brand, which is so important today, and the practical use of artificial intelligence, so in this post we will present the aspects in which AI can help you, regardless of whether you are just thinking about starting your own company, have been running it successfully for X years or are planning rebranding.

Before we move on to the use of AI in creating visual identification, I would like to briefly recall what a Visual Identification System is. These are all the visual points of contact between your potential customer and your brand, such as:

Logo
Brand Typography
Corporate colors
Company letterhead
Website
Dress Code
The aesthetics of your office
and many, many more. For a more in-depth description of the visual identification system, please see one of our previous posts: Visual Identification System - what is it and why is it worth taking care of ?

So let's start from the basics

You are just planning your business - AI will help you with that
Artificial intelligence is developing day by day and it is already at a sufficient level to help you plan your business. With tools like ChatGPT (I suggest at least GPT4 model) you will be able to more easily:

do research on the competition and analyze their strengths and weaknesses
plan the entire process of creating your brand from scratch.
develop a business model for your brand,
and many, many more, below is an example GPT4 response to a very simple query. Of course, as we expand our queries and detail them, we will be able to delve into the deeper layers of our planned undertaking.