This is why it is so important to delight. Make your students’ experience, inside and out, amazing and not just educationally.
Create fantastic activities, make informational brochures, conduct surveys pharmaceutical email list and cover unmet needs.
The idea is that once you have registered, you continue to win them over like the first day.
Inbound Marketing Examples for Universities
And after seeing all the steps you should follow for Inbound Marketing for universities, there are some success stories to give you more context.
These examples below show how Inbound Marketing effectively filled them with new leads.
All of these cases were documented and reported by Hubspot itself , a pioneering organization in the concept of Inbound Marketing, so they are more than validated.
Get ready to be inspired!
Columbia
Columbia is an institution dedicated to offering high-impact courses such as Aviation, Cooking and Hospitality.
They opted for Inbound Marketing and, in particular, began to implement a Content Marketing strategy , since their users had doubts about the institution's profitability.
So their plan was to generate content related to the courses they offer through blog posts, quizzes, e-books, etc.
The results were beyond what was expected: they attracted the right traffic and converted them into leads through experiential talks.
This is a good practice that we have not discussed before; experiential talks allow you to fill a quality database and make your university better known when the material is shared on social networks.
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Maryville College
Pay attention to this success story! It is often the case for many, but there is still time to apply good Inbound Marketing for universities!
This US institution used to think that traditional marketing would attract its students.