Instagram's algorithm in 2023: how does the platform rank content?

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In 2023, like most social media platforms, the Instagram algorithm has a reputation for being a mysterious entity that is difficult to understand. With continuous updates, deciphering its operations to maximize visibility on the app becomes a difficult task. However, in this Kolsquare influencer marketing blog post, we will review some key points that will allow your brand to better understand how the algorithm works and help you grow on Instagram.


Key points on how to decipher the Instagram algorithm
In 2023, Instagram does not use a single algorithm to determine it directors managers mailing lists the order of importance and appearance of posts on the platform. The social network uses as many algorithms as it has functions.
Learn how the ranking system works for Instagram feed, stories, and reels.
Follow our 5 tips to boost the reach of your campaigns and connect with a larger number of followers who can become potential customers for your brand.
How has the Instagram algorithm changed over the years?
Over the years, Instagram's algorithm has undergone several changes and updates to respond to audience demands. In the early years, Instagram's algorithm displayed users' posts in reverse chronological order. However, in 2016, Instagram changed its algorithm to display posts in order of relevance , meaning that posts that the algorithm thought would likely interest the user the most were displayed first. Since then, the algorithm has undergone several updates to improve the user experience and balance content. For example, in 2022, Instagram started giving more relevance to the quality of content and the interactions it received instead of just focusing on the frequency of posts.

What is the new Instagram algorithm in 2023?
Now in 2023, when Instagram has already reached its mature phase and with the rise of platforms like TikTok, the social network's algorithm is more demanding and works by collecting information related to user activity. With the data obtained, it decides the most relevant content for each user. In addition, it prioritizes the diversity of formats, that is, it will determine the order of importance and show more content from those profiles that use, for example, Instagram Stories, or reels .