Get started with these three easy steps

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Creating an account on SoundOn is easy, of course. First, artists register with their phone number on the SoundOn website, after which they must confirm their identity with an artist photo, their scanned ID and other personal details. Via Docusign, the agreement is signed by email.

This licensing agreement obliges musicians to upload their music to TikTok and exclusive partners or to distribute it on global platforms. The latter is done on a voluntary basis, the contract itself provides more details. However, as mentioned, the license with SoundOn is non-exclusive, so musicians can also use other distributors, while the same track can only be uploaded once on the same streaming service. Specifically, this means that if a song is published on Spotify, this title cannot be published again on Spotify via another distributor . Switching from one to the other is possible.


In its FAQ, SoundOn warns artists to check their licenses before signin a contract. If an exclusive license is in place with a distributor, artists cannot join SoundOn right now . Instead, they can sign up for the waiting list for merchandising services . It is also impossible to upload songs if they have already been distributed on TikTok or Resso, because duplicate songs will be rejected.

Brazilian, Indonesian, American and British labels also have the possibility to create an account on SoundOn. Labels will also keep a competitive share of the revenues , which will be displayed per track and artist or both. For more details, SoundOn asks interested labels to contact them directly.

Supporting undiscovered artists
As Obermann said, SoundOn wants to support young, undiscovered artists and give thei finance directors email database list r careers a big boost . With the improved dashboards, creators can gain insights into their audience and fans, take advantage of trends to grow their TikTok and Resso profiles, and also have the chance to be featured on SoundOn+. The platform’s premium program is exclusively available to a select group of artists who go viral on TikTok .

Upon registration, creators are assigned a SoundOn representative who, according to the FAQ, are industry experts and TikTok and Resso insiders with years of experience in music sales and marketing. Individualized attention is paramount, as the expert listens to the music and then helps promote its potential . They also strive to grow the fan base. The stated goal is to promote artists to the mainstream.

SoundOn TikTok
Last fall, Rebecca Nora also joined SoundOn. She is a Brazilian “chill underground alternative pop” singer without a record deal. Until then, she had a hard time marketing her music due to her genre category and lack of a music label. Then and now, she found support for her music at SoundOn. They developed a marketing and audience strategy for her releases and personally recommended the songs to Spotify playlists and other curators. She says, “They understand my music and my ideas and are really involved in it. That’s something that didn’t happen before, and I didn’t know when it would happen. I guess I would have to be a bigger [artist].”