This is one of those differences we'd like to talk about today to choose the perfect social media for you, which will provide you with the right publishing opportunities and bring together the right audience for your brand.Social media
Social Media Comparison - You only need two, but the right ones
We invite you to familiarize yourself with our table, in which we will compare the six most popular social media sites currently: Facebook, Youtube, Instagram, TikTok, Pinterest and LinkedIn. It is worth familiarizing yourself with all the differences between them and analyzing which aspects are most important to your brand.
Facebook - When and Why Should You Use It?
It is unlikely that anyone needs to be reminded that Facebook is the most popular social media platform in the world - this is its huge advantage. If you plan your strategy there properly, you have a chance to reach a huge number of users. Another advantage is the many available formats in terms of the appearance of posts . As you can see in the table we have prepared, it is Facebook georgia telemarketing data that allows you to create publications from text alone, through surveys, to video. Before we move on to when to decide to run it, we must note one more thing that is very important in this respect, namely: Facebook is not just a fanpage, but many more possibilities in terms of promoting your brand - we wrote about this in another entry on our blog, to which we cordially invite you!
In our opinion, everyone should actually run Facebook , and this is due to the number of users there and its universality - every industry has a chance to create creative publications. Of course, following the principle that it is best to decide on a maximum of two platforms at the beginning, in some cases it can be replaced with Instagram, but more on that later.
Why is it worth deciding to run Facebook ? First of all, because:
it gives you wide possibilities to reach a huge number of users,
offers many additional options for promotion: Facebook Ads, creating events, thematic groups,
you can use it to create incredibly diverse posts in different formats, which engages your audience,
with its help, it is easy to build relationships with recipients, engaging in various campaigns, creating competitions, etc.
Instagram - When and Why You Should Use It?
When it comes to Instagram, aesthetics are important here . This social platform will be an ideal promotion channel for all companies that focus primarily on high quality in terms of visuals - we mean here refined, high-quality photos and eye-pleasing video materials, edited in a dynamic way.
If you run a restaurant , Instagram is the perfect place to post what your dishes or the interior of your restaurant look like. The same goes for a beauty salon, a dentist's office , or any other business that can offer its audience interesting visual content , such as the effects of the activities carried out in the form of "before and after". Engaging texts are also important here, but the image has a significant advantage.
A big plus is that Instagram regularly introduces numerous new features , which further expand the possibilities in terms of promotion . Relationships have huge potential, which, when created regularly, can fantastically engage recipients. It is also worth mentioning that, similarly to Facebook, this platform offers many more options than just running a fanpage, including Instagram Ads, i.e. paid campaigns aimed directly at people potentially interested in the products or services you offer, a store leading directly to your website, a broadcasting channel, or the publication of co-created posts.
Now we will move on to the issue that was mentioned a little above, i.e. answering the question: "when is it better to choose Instagram instead of Facebook?" In our opinion, when you want to limit yourself to only two platforms, and the characteristics of your company allow you to obtain attractive video and photo content - in such a situation, it may turn out that Instagram and, for example, TikTok will be the best choice.
Why is it worth deciding to run Instagram ? First of all, because:
engages a slightly different community than Facebook - it is a chance to reach a younger audience,
it gives you a wide range of possibilities for visually presenting your product or service, and as we know, we often buy with our eyes,
it is ideal for cooperation with micro influencers, for example (co-created posts, tagging your company in reels, posts),
offers many interesting promotion options, for example through Instagram Ads or the option of connecting a store to a profile.
Remember, however, that Instagram requires high-quality visual materials (preferably consistent), as well as regularity - why give up on stories if they are a chance to build a relationship with your followers?