Practical Application of Marketing KPIs

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Increased Conversion: One of the most popular metrics in digital marketing. If you run an online store, it is important to track what percentage of your site visitors make a purchase. This will help you evaluate the effectiveness of your site and advertising.
Follower Growth: In social media, the KPI may be related to follower growth, which is directly related to brand awareness.
Customer Retention Rate: This metric is important for companies that sell products or services with a long purchase cycle, such as in the B2B sector.

Historical context
The concept of KPI in marketing arose from the common business practice of performance iceland phone number list management, which is used in various industries. Initially, KPIs were used in manufacturing and finance, where it was important to measure profitability, productivity, and quality. In the early 2000s, with the development of the Internet and digital technologies, marketing acquired new opportunities for measuring performance, and KPIs became an integral part of the strategy of marketing teams.
Over time, marketing KPIs have become more flexible, adaptable to different types of businesses. For example, for startups, important indicators may be metrics such as the number of unique visitors to the site, and for large companies with an established reputation, the level of customer loyalty or income from new markets.
For a marketer, understanding and applying KPIs is more than just a set of numbers. It is a tool that helps not only analyze past campaigns, but also build a strategy for the future.
How are marketing KPIs used in practice?