When influencers rave about your brand, their followers are likelier to jump on board and buy what you’re selling, boosting social media conversion rates. Our influencer marketing report shows that nearly half (49%) of consumers make purchases at least once a month because of influencer posts, and almost all (86%) make a purchase inspired by an influencer at least once a year.
Access to fresh, jordan business email list creative content ideas and perspectives
Influencers are tuned into the latest social media trends since their work revolves around creating highly shareable, engaging content. They know what their audience loves, so they can develop original sponsored content ideas to make your brand stand out. It’s like inviting a talented chef to cook in your kitchen. They introduce you to new recipes and techniques you might not have considered.
How to identify the right influencers
There are influencers for every industry, social media platform and budget. Still, finding the best fit can be challenging. Here are a few ways to identify the best influencer for your brand.
Choose influencers aligned with your brand objectives
First, you must clearly understand your target audience and brand to know what you want in an influencer. Then, evaluate potential partners by reviewing their past work (previous collaborations and organic content), engagement metrics and follower demographics to find your perfect fit.
Influencer management tools, like Sprout Social Influencer Marketing (formerly Tagger), have large databases with advanced search filters to quickly identify influencers who meet certain criteria. For example, Sprout Influencer Marketing’s profile discovery tool has over 50 search filters.
On top of these discovery functions, Sprout Influencer Marketing offers: