TikTok boosts e-commerce features

[Dimaeiya333]

There is talk on the internet that TikTok is testing an “Order Center” button and thus boosting e-commerce features in the app. The Order Center gives users an overview of the purchases they have made and can also track products they have previously been interested in. What else should sellers know about TikTok’s shopping ambitions? Check out Kolsquare’s blog to find out.


Social media consultant and industry analyst Matt Navarra tweeted about TikTok ’s latest feature : “The Order Center button is intended to encourage in-app purchases .” What’s more, the button, which currently only appears on some profiles, does so by tracking what users have purchased or viewed in the app, or what they might simply be interested in. The e-commerce page then offers a summary of all TikTok purchases, as well as payment details, saved items, recommendations, and more.


TikTok is thus continuing to try to move in the direction of e-commerce. On the Chinese version of Douyin, this feature is already a success. Above all, revenue is generated thanks to the integration of in-s australia accountant email database tream e-commerce, which simplifies monetization and organic promotions for creators. As a result, new avenues for collaboration are opening up on the app, especially for influencer marketing.

E-commerce on social media and why TikTok needs to find solutions
In November 2021, TikTok’s parent company ByteDance launched the Fanno shopping app on the European market. According to the Google Play Store , Fanno offers “high-quality products at incredible prices” and 30 days of buyer protection. The online magazine Protocol , which mainly informs readers about technology, business and political topics, assumes that TikTok will eventually target the US market as well , thus challenging Facebook and Amazon.

So far, Western audiences, unlike Chinese, don’t seem to be reacting with the same enthusiasm to the company’s forays into social commerce. Facebook, for example, is having similar difficulties. Meta will stop experimenting with live shopping on Facebook , Business Insider reports . Instead, the company plans to focus on projects like its Metaverse . Instagram, for its part, continues to test its live shopping experiments.

While it remains to be seen how TikTok's in-app e-commerce will work, the company has no choice but to test new monetization features. This is because many creators are frustrated with the revenue sharing on the video app. While TikTok remains particularly popular among Gen Z , creators are threatening to switch (again) to YouTube if the app doesn't improve direct monetization.

Another reason for the urgency of expanding e-commerce in the app is the general economic situation, which could lead to a restructuring of TikTok as well as layoffs. As Wired reported in July 2022, TikTok joins the ranks of companies that have stopped hiring or even made layoffs. At the same time, however, layoffs are