Attract the most qualified buyers

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By doing so, you begin to have a closer relationship with your leads, improving brand awareness and making them walk smoothly through your funnel and become loyal customers and brand promoters (the best marketing ever!)

Netflix, Microsoft and Epic Games show us that mixing static and interactive content is a trend that can help companies increase user engagement and their business. Is your brand looking for this?

These days, no one goes anywhere without a podcast or two downloaded on their phone or tablet. For obvious reasons, anything that audiences can’t live without is a good money-making prospect for entrepreneurs and businesses. However, that’s a statement that’s easier to make than to follow through on. How exactly does people’s love of audio content translate into a good strategy for you? YouTube might have given us an answer to that question.

In a recent move, the popular streaming platform will egypt phone number list begin offering grants to podcasters to turn their podcasts into video content. Individual shows could receive $50,000, while podcast networks could receive up to $200,000 or even $300,000.

These are big numbers, and people are asking: what's the deal?

Is YouTube incubating podcasters as video creators?
YouTube’s approach appears to be one of incubation, helping smaller companies get off the ground. Obviously, the media giant doesn’t fit the traditional definition of an incubator company , but it’s providing more or less the same thing: resources to grow small businesses into larger ones. It’s more than that, though; it intends to help podcasters and networks transition their content in entirely new ways.

The appeal that podcasts can have for the visual medium is obvious. Whether a cast is performed or narrated, a solo show, or a talk show, many would work well on screen. By offering this “grant” money, YouTube hopes to encourage podcasters to make filmed versions of popular episodes, or else create related content that doesn’t strictly follow previously released installments.

We're not rocket scientists, but we can still see how exciting this could be for a podcaster. The next question is about what YouTube stands to gain from the deal.