Using data to identify influencers
Posted: Tue Jan 21, 2025 4:41 am
Influencer marketing is one of the most important advertising strategies that brands can exploit today. To measure the success of their campaigns and thus achieve their predefined marketing goals and KPIs, they need data. But what is it? And how can you sort through the blur of numbers?
Key points to remember
– A data-driven approach makes your campaign more profitable , more engaging and more targeted.
– Kolsquare’s credibility score helps you compare up to ten competitors and their respective selection of influencers.
– Kolsquare’s discovery tool data offers insights into your demographics, engagement rates, reach, or credibility and authenticity.
Of course, the goal of any brand is to increase sales, but it is the increase in brand awareness and visibility that can be achieved with influencer marketing and is especially interesting for building a good reputation in the long term.
There is no need to discuss the importance of quality in this context. However, no image, no matter how beautiful, and no creative concept will convince customers if they don’t even see it. That is why it is important to understand data-driven influencer marketing and use it for yourself. To do this, you need to collect, evaluate and interpret historical and real-time data.
Some marketers may be hesitant at this stage, because even though they know the benefits, data-driven influencer marketing seems too expensive and complicated. However, only a long-term investment can boost not only sales, but also overall ROI and brand reputation, and achieve a better return on investment.
What metrics should be taken into account in influencer marketing?
There are mainly three metrics that need to be considered to determine the success of your campaign: reach , engagement, and sales. The first two metrics are also decisive when it comes to finding the right influencers for your strategy.
Reach includes the number of followers, the engagement rate, the respective impressions and the traffic that your post, video or collaboration can generate in general. Therefore, you should always collect the data in all deta vp manufacturing production email database ils, i.e. for individual actions and at the same time for the whole. This will give you a detailed overview and allow you to identify both strengths and weaknesses. In addition, you will analyse engagement , specifically clicks, likes, reactions, shares and retweets, comments and mentions. Finally, when it comes to sales , you will take into account sales performance, tracking and conversion rate.
You can read all about this in detail in Kolsquare's Influencer Guid . You will also learn which KPIs to choose to measure an influencer marketing campaign.
All of this data is primarily used to calculate the earned media value (EMV) of your campaign. Of course, the resources used must never exceed the sum of the revenue, otherwise you will have to rethink your influencer campaign. Read here how to carry out competent price negotiations with influencers.
It remains important for influencers and brands to be on the same page when it comes to data collection. Many companies struggle just as much as creators to get relevant data on social media. Instagram, for example, with changes to its API and new anti-bot techniques, has blocked almost all Instagram scraping methods, limiting the information shared. TikTok is also known for making it difficult to track the platform.
This is where influencer marketing platforms like Kolsquare come into play, helping brands and influencers collect and analyze data.
Key points to remember
– A data-driven approach makes your campaign more profitable , more engaging and more targeted.
– Kolsquare’s credibility score helps you compare up to ten competitors and their respective selection of influencers.
– Kolsquare’s discovery tool data offers insights into your demographics, engagement rates, reach, or credibility and authenticity.
Of course, the goal of any brand is to increase sales, but it is the increase in brand awareness and visibility that can be achieved with influencer marketing and is especially interesting for building a good reputation in the long term.
There is no need to discuss the importance of quality in this context. However, no image, no matter how beautiful, and no creative concept will convince customers if they don’t even see it. That is why it is important to understand data-driven influencer marketing and use it for yourself. To do this, you need to collect, evaluate and interpret historical and real-time data.
Some marketers may be hesitant at this stage, because even though they know the benefits, data-driven influencer marketing seems too expensive and complicated. However, only a long-term investment can boost not only sales, but also overall ROI and brand reputation, and achieve a better return on investment.
What metrics should be taken into account in influencer marketing?
There are mainly three metrics that need to be considered to determine the success of your campaign: reach , engagement, and sales. The first two metrics are also decisive when it comes to finding the right influencers for your strategy.
Reach includes the number of followers, the engagement rate, the respective impressions and the traffic that your post, video or collaboration can generate in general. Therefore, you should always collect the data in all deta vp manufacturing production email database ils, i.e. for individual actions and at the same time for the whole. This will give you a detailed overview and allow you to identify both strengths and weaknesses. In addition, you will analyse engagement , specifically clicks, likes, reactions, shares and retweets, comments and mentions. Finally, when it comes to sales , you will take into account sales performance, tracking and conversion rate.
You can read all about this in detail in Kolsquare's Influencer Guid . You will also learn which KPIs to choose to measure an influencer marketing campaign.
All of this data is primarily used to calculate the earned media value (EMV) of your campaign. Of course, the resources used must never exceed the sum of the revenue, otherwise you will have to rethink your influencer campaign. Read here how to carry out competent price negotiations with influencers.
It remains important for influencers and brands to be on the same page when it comes to data collection. Many companies struggle just as much as creators to get relevant data on social media. Instagram, for example, with changes to its API and new anti-bot techniques, has blocked almost all Instagram scraping methods, limiting the information shared. TikTok is also known for making it difficult to track the platform.
This is where influencer marketing platforms like Kolsquare come into play, helping brands and influencers collect and analyze data.