Stand out from the competition with reliable data and better experiences

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Discover how reliable data allows you to provide better experiences and differentiate yourself from your competition.
Data management is a challenge for business leaders who have an imperative to make data-driven decisions to achieve business success .When information is managed correctly, reliable data is obtained and disseminated across all sectors of the organization, allowing for better business results and creating a competitive advantage.

With these objectives in mind, what innovative tools exist to generate a better customer experience? What advantages and functionalities do they provide to obtain better commercial results?




360° customer view: Customer experience as a nurse database and competitive factor





95 % of B2B and B2C executives are concerned that customer behaviors are changing faster than their companies can keep up.

Source: Informatics



The most common difficulties in data management
Data Management is a widely used process in today's organizations that is not exempt from difficulties. Among the most relevant are:

Inaccuracy and poor quality of data leading to wrong decisions.
Overload and large volume of data that makes it difficult to extract valuable information.
Data silos and lack of integration lead to inconsistencies and duplication of tasks.
Lack of security leading to financial losses, reputational losses and legal problems.
Inaccessibility and lack of data governance that delay decision-making processes and failure to meet quality standards.






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Resource constraints and skills gaps hinder effective data management.
Lack of automation and structuring of unstructured data increases the likelihood of errors and delays processes due to the execution of repetitive tasks.




According to a survey of data management decision makers, nearly 80% cited the lack of data cataloging as one of the main challenges, which makes it difficult to understand the information available and how to use it optimally.

Source: Capital One



In the marketing and sales sectors, these shortcomings make it difficult to generate personalized and convenient customer experiences. Fortunately, there are data management tools to overcome these difficulties and obtain significant analytical advantages.