A post from Paula Perez’s LinkedIn page

[shaownhasan]

. The post says “What do you do when your iran business email list brand theme song gets roasted on TikTok? A couple weeks ago, a comedian found our cartons and had so much beef with the Oatly anthem that he made his own version - piano instrumentals and all. Within the hour, we had almost 100 people tagging us to make sure we saw the new version - we knew this creator was just having fun and maybe was already an Oatly fan, so our community team decided to engage. It took over 2 hours of teamwork to craft the perfect responses and set up a gift mailing, but the feedback was totally worth it: - 18K likes on our response (almost 30% of the total video likes) - Tons of Oatly love in the comment section - A bonus interaction with another plant-based brand”

“Our comment got around more than 20,000 likes—almost 30% of the total likes on the video. It was a really fun interaction and it wouldn’t have happened if we weren’t keeping an eye on our brand mentions.”

2. Texas A&M University
Texas A&M University is home to a large community of students, teachers, staff, parents and alumni. Some of these individuals still call College Station home, but many more have ventured beyond campus limits to start their post-grad lives.

There’s a ton to borrow from the Texas A&M playbook. But, if you’re going to replicate any of their successes, you’ve got to start with their approach to social media accessibility.

“Creating accessible content has been a priority of our team for several years, and things like including image descriptions are just part of our workflow,” says Krista Berend, Director of Social Media at Texas A&M.