YouTube influencers and users therefor

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Personal interest and strong values ​​are also extremely important for Gen Z. Learn all about influencer marketing strategies for Gen Z on the Kolsquare blog.

In addition to the personal interest that should already convince brands to work with influencers, there is another argument: consumers are informed and consider a purchase carefully. Through tutorials and reviews, YouTube is a popular platform to research the pros and cons of a product .

e have a close bond. They often exchange comments or interact with each other through shoutouts, for example. This mutual relationship creates trust and loyalty, which brands can take advantage of .

The gaming category is particularly popular, with 66% of gamers wa vice president software email database tching gaming videos to engage with the gaming community, and almost half of YouTube gamers spending more time watching gaming videos than playing games themselves. Again, this often creates a strong bond between creators and viewers, which is great for influencer marketing.

Overall, YouTube is the second most popular platform for influencer marketing, according to Statista .

Pre-roll ads, such as those that can be skipped, are rated as the most effective by 29% of experts.
With a follower count of between 500 and 5,000, influencers can charge around $315 per video .
Starting at 500,000 followers, the average price of a video rises to US $3,875 .
YouTube statistics for viewers in 2022
It's also important for marketers to understand how people use YouTube. What devices do people use to access YouTube? The majority ( 63% ) use YouTube through mobile apps.

How many videos are uploaded every day? Every minute there are 500 more hours of new videos on YouTube, according to Statista .

What do people use YouTube for? As mentioned above, many users seeYouTube as a source of information and a tool for online learning. Even 78% of baby boomers confirmed this, citing YouTube as their preferred platform.

90 % of millennials use YouTube to watch sports videos . Overall, 74% of sports fans visit YouTube several times a week, while 79% think YouTube offers sports content that isn’t available anywhere else.


YouTube Search Statistics in 2022
Trends are all the rage on social media, and just because one of those trends starts on, say, TikTok, like Olivia Rodrigo’s song that first went viral on TikTok, doesn’t make it spread to other platforms. As a result, Rodrigo’s song was also the most searched song on YouTube in 2021 .

The top 10 most popular searches on YouTube worldwide are largely related to music and movies, with searches for “cartoons” and “babies” newly added to the list in 2022. With over 16 million monthly views, “BTS” is currently the most popular search query on YouTube worldwide.