How can automation help your influencer marketing campaign?

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Saving time and resources sounds tempting. Automating certain steps of your influencer marketing campaign can make it easier, but there are some challenges that marketers need to be aware of. How can you benefit from automating your influencer marketing campaign, and what things should you keep in mind? This article weighs the pros and cons of automated influencer marketing.


Key points
The following areas of your influencer marketing campaign cannot be automated: creativity, contract writing and support, and social media interaction.
The following areas of your influencer marketing campaign are suitable for automation: Google Ads, email marketing, and campaign management
Influencer marketing platforms like Kolsquare can easily help you automate your processes effectively

Traditional advertising is becoming increasingly unpopular, especially among young consumers. Many brands and companies have therefore already recognised the potential of influencer marketing because so-called r&d directors email database opinion leaders (KOLs) enable them to get in touch with their target group in an authentic way. As a result, 75% of marketers now use influencer marketing as a strategy.

With the rise of the sector, technology-based influencer marketing platforms such as Kolsquare have naturally brought ideas and concepts to support brands and businesses . At the same time, the Wall Street Journal warns against too much automation, as it can lead to awkward brand mentions or poor targeting.

Of course, Kolsquare offers advantages that support you in implementing automated processes, in addition to the experience of our team. In the end, it all depends on the right combination, but more on that later.

What does it mean to automate influencer relationships?
When you want to automate your influencer marketing campaign processes, it literally means using software to do your manual work, including, for example, outreach and other types of communication, cmpaign optimization, and sometimes even the creative strategy behind sponsored content .

Of course, automating your influencer relationship maintenance can make your tasks easier and even improve the performance and scale of your influencer promotions. However, automation also poses some dangers , as influencer marketing in particular benefits from relationships that are fostered primarily through human contact. So, be aware of the challenges before you start automating your influencer marketing campaigns.