The five main influencer marketing platforms in Spain

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The influencer advertising market will reach a volume of 399.20 million euros by 2027, which represents an annual revenue growth of 10.50%, according to data from Statista. And the sector is also booming in Spain. But which influencer marketing platforms are recommended there? Get an overview of five influencer marketing agencies in Spain and their respective highlights, catalogues, clients and prices.


Key points
Spain is a lucrative market for influencer marketing: with 68,000 influencers, the country has the most creators in Europe, behind Russia, Italy and the United Kingdom.
Five influencer marketing platforms in Spain that can help you implement your next campaign are Kolsquare, Indahash, Reech, Coobis and Takumi.
Each platform impresses with different technologies tailored to the needs of brands.

In Spain, there are more influencers than in France and Germany in the European comparison, so Kolsquare data shows that almost 68,000 influencers have at least 5,000 followers on Instagram, ranking fourth behind Russia, Italy and the UK. In addition, the Spanish market is the fifth most influential in the world, comparing how many users buy products based on recommendations on social media. In 2022, the Spanish e-commerce market revenue will increase to $ 41.16 billion .

In the Kolsquare blog, we give you an overview of influencer marketing in Spain in 2022, identify market challenges and give tips on how to increase sales and establish intensive collaboration with influencers. Julien Schafft, Head of New Business at Kolsquare, says: “ Unlike in Germany, for example, Spanish brands using influencer marketing are still focusing o r&d directors email database n identifying the best influencers to increase brand awareness and less on making deals and sales. […] They have not yet taken the next step to develop real partnerships with influencers .”

Of course, many agencies and platforms offer help in identifying influencers for a marketing campaign. But beyond that, they offer additional services, which we now discuss in detail for the following five influencer marketing platforms in Spain .

The most advanced influencer search engine: Kolsquare
Kolsquare offers you a comprehensive database of influencers that you can filter by the desired categories, making it suitable for all types of organizations, i.e. startups, associations, SMEs or large clients. Kolsquare's technology works in a similar way to Google or any other search engine.

Highlights :
The most advanced search engine for KOLs and precise segmentation
Brand, attracting new customers
Clients (more than 220 companies) such as Kiko, Sephora, Hello Jack or Cheerz .
Price range based on maturity level, needs and usage of MI marketing
Discovery package for 9000 euros per year, campaign package for 18,000 euros per year
Special pricing for startups and non-profit organizations, contact us directly
Influencer catalog of more than 1.8 million KOLs with +5000 followers in 180 different countries on Instagram, TikTok, Twitter, Facebook and Youtube