Snapchat Marketing: How to Use It in Your Business
Posted: Tue Jan 21, 2025 4:05 am
Snapchat is a mobile application that was launched in September 2011 and allows users to send private or “live” messages in real time. Users can also share “Snaps” which are photographs and/or videos, adding text, personalized drawings and emoticons.
The particularity of this social network is that each publication lasts 10 seconds to be viewed and will disappear from the timeline in 24 hours. It also helps to share photographs quickly and spontaneously, surpassing channels such as Twitter in the number of people who use the application every day ( see 40defiebre ).
It is without a doubt the app of the moment, which is why moj database big brands like McDonalds have included Snapchat in their marketing strategies, creating exclusive content that they don't show on other social channels.
All you need to do is create a profile on this platform and define your audience and provide varied and interesting content that can provide value and attract your followers to interact with your products or services.
Ideas for using Snapchat in your Marketing strategy :
• Use discount coupons: This social network allows a range of possibilities to create instant promotions that attract and create greater commitment in followers. One way to do this can be through messages in which short-term offers are made, requesting a screenshot or by sending discount coupons that last a short time.
A well-known example on the Internet is the case presented by the yogurt brand 16 Handles , who asked their subscribers to share a photo or video consuming one of their products and in exchange they would receive a discount coupon that they then had to present directly in the store.
• Quick contests: If you have used this tactic on other networks, why not do it on Snapchat?
The idea is to enthusiastically attract people interested in your brand, so a good idea is to offer gift cards or give away one of your products in exchange for a fun action that creates engagement and encourages users to get involved with your business.
In return, you will have subscribers who love what you offer, they will become your free ambassadors and promoters.
• Customer Service: One of the features of the social network is the sending of private messages, in which calls can be made, photos or videos can be sent , and all of this has an expiration time, which makes it easier for the user to make a claim or request help without inhibitions and in a dynamic way.
• Promote Events: This platform allows you to share events in real time, so you can create a very original broadcast of what is happening with an event related to your brand .
Remember that users like to feel appreciated and be the protagonists of stories about their favorite products and services, so take them as VIP guests to your event and let them be part of your story.
• Apply Takeovers: This is one of the ideas that makes many brands use Snapchat in Marketing, as it helps to interact and create engagement by associating the product with the image of a prominent influencer.
The strategy consists of giving the account to an important person for a certain period of time so that they can generate content, in exchange for generating more traffic on the social network redirected by their followers.
As we have seen, Snapchat offers many opportunities in content marketing , you just need to rely on creativity and adapt to the changes that technology currently offers. This way you can connect with your clients through a personalized style and of course generate sales.
The particularity of this social network is that each publication lasts 10 seconds to be viewed and will disappear from the timeline in 24 hours. It also helps to share photographs quickly and spontaneously, surpassing channels such as Twitter in the number of people who use the application every day ( see 40defiebre ).
It is without a doubt the app of the moment, which is why moj database big brands like McDonalds have included Snapchat in their marketing strategies, creating exclusive content that they don't show on other social channels.
All you need to do is create a profile on this platform and define your audience and provide varied and interesting content that can provide value and attract your followers to interact with your products or services.
Ideas for using Snapchat in your Marketing strategy :
• Use discount coupons: This social network allows a range of possibilities to create instant promotions that attract and create greater commitment in followers. One way to do this can be through messages in which short-term offers are made, requesting a screenshot or by sending discount coupons that last a short time.
A well-known example on the Internet is the case presented by the yogurt brand 16 Handles , who asked their subscribers to share a photo or video consuming one of their products and in exchange they would receive a discount coupon that they then had to present directly in the store.
• Quick contests: If you have used this tactic on other networks, why not do it on Snapchat?
The idea is to enthusiastically attract people interested in your brand, so a good idea is to offer gift cards or give away one of your products in exchange for a fun action that creates engagement and encourages users to get involved with your business.
In return, you will have subscribers who love what you offer, they will become your free ambassadors and promoters.
• Customer Service: One of the features of the social network is the sending of private messages, in which calls can be made, photos or videos can be sent , and all of this has an expiration time, which makes it easier for the user to make a claim or request help without inhibitions and in a dynamic way.
• Promote Events: This platform allows you to share events in real time, so you can create a very original broadcast of what is happening with an event related to your brand .
Remember that users like to feel appreciated and be the protagonists of stories about their favorite products and services, so take them as VIP guests to your event and let them be part of your story.
• Apply Takeovers: This is one of the ideas that makes many brands use Snapchat in Marketing, as it helps to interact and create engagement by associating the product with the image of a prominent influencer.
The strategy consists of giving the account to an important person for a certain period of time so that they can generate content, in exchange for generating more traffic on the social network redirected by their followers.
As we have seen, Snapchat offers many opportunities in content marketing , you just need to rely on creativity and adapt to the changes that technology currently offers. This way you can connect with your clients through a personalized style and of course generate sales.