How Apple iOS 15 Impacts Email Marketers Based on Data
Posted: Tue Jan 21, 2025 4:05 am
Thanks to a recent HubSpot survey , we can get a clearer understanding of how iOS 15 updates and data privacy impact email marketing. The results show that 47% of respondents determined that it had a neutral impact on their email marketing strategy.
Right now, we are still adjusting to a cookieless world . As a result, there are many concerns among marketers around the world.
New privacy rules directly impact email strategies, making it difficult to know how our consumers interact with our content. Also, if we can't collect certain data about our email activity, how can we ensure our efforts?
The solution is complex, but not impossible. Email marketing is not dead, it is just a matter of adapting to these changes as soon as possible.
Both the iOS 15s update and GDPR laws push us to think singapore phone number list outside the box and offer more value to our subscribers. Relying on creating good content and having deliverability is key to overcome this landscape.
Something a bit obvious, but important to make clear: iOS 15 is only available for mobile devices (iPhones, iPads, iPod touch). Although the number of iOS users in the US exceeds 56%, the global alternative software is more popular. For that reason, only 27% of the world's population uses iOS.
Source: HubSpot
There are many important areas that are influenced by GDPR and iOS updates. For example:
reduced access to user data;
decreased ability to operate location-based strategies;
reduction in the ability to see open rate or click rate;
This does not mean the end of email marketing. Solutions and alternatives are already being tested by professionals and are yielding very interesting results.
Right now, we are still adjusting to a cookieless world . As a result, there are many concerns among marketers around the world.
New privacy rules directly impact email strategies, making it difficult to know how our consumers interact with our content. Also, if we can't collect certain data about our email activity, how can we ensure our efforts?
The solution is complex, but not impossible. Email marketing is not dead, it is just a matter of adapting to these changes as soon as possible.
Both the iOS 15s update and GDPR laws push us to think singapore phone number list outside the box and offer more value to our subscribers. Relying on creating good content and having deliverability is key to overcome this landscape.
Something a bit obvious, but important to make clear: iOS 15 is only available for mobile devices (iPhones, iPads, iPod touch). Although the number of iOS users in the US exceeds 56%, the global alternative software is more popular. For that reason, only 27% of the world's population uses iOS.
Source: HubSpot
There are many important areas that are influenced by GDPR and iOS updates. For example:
reduced access to user data;
decreased ability to operate location-based strategies;
reduction in the ability to see open rate or click rate;
This does not mean the end of email marketing. Solutions and alternatives are already being tested by professionals and are yielding very interesting results.