Five questions to ask an influencer marketing agency

[Dimaeiya333]

There are many different influencer marketing agencies. First, distinguish between full-service agencies , which, as per their name, offer a complete package from A to Z, and boutique agencies , which specialize in some way. This can be the focus on one client, influencer, or industry group.

You can also choose influencer marketing magnets based on your needs: do you want advice, a technical solution or contact with talent?

These questions are the first step after defining the goal of your influencer marketing campaign to find the right agency. Therefore, before choosing an agency, make sure you know exactly what you want and need. Once you have determined this, you should always ask yourself the following questions when contacting agencies:

How do you measure the success of an influencer marketing campaign?
What are your guidelines for working with influencers who have engaged in unethical behavior?
How do you communicate with clients and talent?
What are your rates ?
What is your minimum budget for an influencer marketing campaign?
With these developments and questions in mind, let's take a partners email database look at five influencer marketing agencies in France that were founded there or have French branches and therefore have an insight into the French influencer marketing market. To better understand their mission and their offer, we add in each case a description, such as the type of clients, the sectors and the minimum budget, if communicated transparently.

Ykone, the global influencer marketing group for iconic brands
Since 2008, the Ykone agency has grown rapidly and now counts some well-known international brands among its clients. They also work with hundreds of influencers while maintaining their local roots. Ykone combines “traditional agency services with proprietary technology and data, talent management and in-house production capabilities” across a total of 13 offices.


The agency focuses primarily on luxury, fashion, beauty, lifestyle and travel . Its best-known partners include Gucci, Chanel, Burberry, Louis Vuitton and Cartier, among others. Paris is where it all began, and in 2022, the “heart of the agency’s creative spirit” is still in this office. Here you can request a demo and also ask for management prices .

Creativity and influence: the Foll-ow agency
The full-service agency Foll-ow offers both strategic management and campaign production. They advise, accompany and recommend, organize castings and projects and, finally, provide analysis and reports.