Benefits of WhatsApp CRM integration in Bitrix24

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In this article, we will tell you how WhatsApp CRM will revolutionize the way you chat on the most downloaded app in the world in 2018, ahead of apps like Facebook, Instagram or Telegram.

To give you an idea, answer quickly: if you need to talk to someone far away right now, what method would you use?

In a survey carried out in 2016, the IBGE showed that text and image exchange applications are the favorite means of communicating for 94.2% of Brazilians, even surpassing telephone calls.

The commercial potential presented by WhatsApp to establish relationships with customers, prospects and business partners was proven with the launch of WhatsApp Business in January 2018. On its 1st anniversary, the application reached 5 million registered companies.

Providing only basic features, the business version has proven that it is necessary to pay attention to customer communication in commercial strategies . And do you know what possibilities WhatsApp generates in communicating with your customers? How is your business preparing to relate to your customers and leads?

It was with the aim of improving communication with customers and reducing the sales cycle on WhatsApp that we developed the application for Bitrix24 CRM .

Image with a blue background, written Best CRMs on the market: a comparison israel telemarketing data to help you choose yours. In the image there is a computer with the Bitrix24 screen.

What are the benefits of WhatsApp CRM in Bitrix24?
WhatsApp CRM is an integration with Bitrix24 designed to help you take your business further. Conversations are conducted directly in the CRM and contribute to the sales process , customer contact and time management for sales work.

After installing the application, all customer data is integrated and saved within the card in the Bitrix24 CRM, bringing together their complete interaction history. If your customer has more than one number, you can choose which one you want to send the message to. In addition, you can also edit your sender number. Check out the features available in the WhatsApp CRM integration in Bitrix24 below:

retrieve your customer or lead's registered number automatically;
send attached files in PNG, PDF or JPG format in the conversation;
program responses to a cadence flow , with automation;
send automatic message to the contact when moving the card within the CRM Kanban.
The features developed aim to solve the main communication barriers between customers and the sales team. The application was developed to facilitate communication and reduce the sales cycle, focusing on:

improved communication with your client;
improvement in the sales team's service ;
automation of communication with customers and prospects.
Thus, the benefits of integrating WhatsApp CRM into Bitrix24 can be seen in increased productivity and business conversion. Learn how to have a more productive sales team with the application.

How does WhatsApp CRM solve your business problems?
Integration with Bitrix24
If you’ve ever had to update your smartphone’s connection to WhatsApp Web, then you know what it’s like to waste time picking up your phone and scanning QR Codes until you can use the app. With the WhatsApp Integration API in Bitrix24, we’ve solved this problem. Simply access the customer’s contact, select the destination number, and send your message directly from the customer’s card in the CRM.

For the sales team, this function is integrated into the pipeline , facilitating contacts through messages sent automatically , according to the prospect's stage in the business. The relationship team, on the other hand, has gathered in one place all contacts made with the client, regardless of the means.