Five ideas for collaboration with influencers in 2023

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The benefits of brands collaborating with influencers are numerous and now widely known. As a modern marketer, you’ve probably already worked with key opinion leaders (KOLs) and benefited from it. That said, let us give you some more inspiration and share with you five ideas for working with influencers in 2023.


Key points
The future of the influencer marketing industry is bright: by 2022, it will be worth $16.4 billion and the trend is still on the rise.
The five ideas for working with influencers are free-gifting, sponsored content, whitelisting, account takeovers and dark posting.

In recent years, the influencer marketing industry has grown to reach $16.4 billion by 2022, with businesses seeing an ROI of $5.2 for every $1 they spend on influencer marketing. More than half of brands (67%) that use influencer engineering directors email lists marketing as a strategy use Instagram as a channel for influencer marketing. Additionally, 1,360 agencies and platforms have specialized in influencer marketing in the past five years.

By the way, Kolsquare was also founded in France in 2018, making it one of the first influencer marketing agencies. A year later, we had already acquired 100 clients, and again a year later, we became Benefit Corporation. Kolsquare Founder and CEO Quentin Bordage says: “ KOL marketing is currently considered a revolutionary and disruptive development in the digital and media world. […] At Kolsquare, we believe in this new medium and think it is the best way to promote ideas, people and organizations and help them reach their full potential .”

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That’s why marketers need to keep thinking of new ways to collaborate in 2023. So today, we’re presenting five ways brands can collaborate with influencers in 2023.