What is ambient marketing: Definition and examples

[shukla7789]

We know that in the 21st century, attracting the attention of consumers is becoming increasingly difficult. The overpopulation of brands that want to promote themselves is coupled with a growing weariness with advertising ( ad blockers are a good example of this). Faced with this situation, marketing experts have to rack their brains and invent things like ambient marketing .

Ambient marketing: Definition
Ambient marketing is a type of advertising that uses elements of the environment to create messages that capture the consumer's attention. This type of advertising can be found everywhere, from hand dryers in public restrooms to bus stops. Additionally, in many cases the consumer can interact with the ad, which sets them apart from traditional advertising.

So environmental marketing is all about putting something truemoney database unexpected into the environment. Think of finding a giant packet of cereal on the tube, or being passed by a shark-shaped car on the way to work. No matter how distracted you were thinking about your own things, you probably wouldn't be able to avoid taking a look.

Ambient marketing is very similar to street marketing, in fact many people confuse the two. However, it is more accurate to say that ambient marketing is a type of street marketing.

Ambient marketing: examples
To better understand what ambient marketing is all about, there's nothing better than an example. Here's the curious ambient marketing campaign that the Pepsi guys did at a bus stop.