Top 10 Instagram Influencers in 2022

[Dimaeiya333]

Back to the “big influencers” on Instagram, here is a summary of the top 10 Instagram influencers in 2022 based on community size and analyzed through Kolsquare data:

1. Lalala Lisa M
With 86.3 million followers, Lalala Lisa M is one of the top Instagram influencers in 2022. Her audience is predominantly female, with a strong interest in fashion at 26%. She has a high Kolsquare credibility score of 77 and an average engagement rate of 8% for posts and 4% for reels. With an earned media value (EMV) of €1.17 million for posts, €1.54 million for reels, and €584,000 for stories, she has great potential to reach a large audience and drive significant engagement for brands.

2. Khaby Lame
Khaby Lame , with 80 million followers, is another top Instagram influencer in 2022. His audience is predominantly male, with a strong interest in sports and fitness at 40%. He has a high credibility score on Kolsquare at 85, and while his average engagement rate is low at 0% for posts, it is 4% for reels. Khaby Lame’s EMV is €132.4K for posts, €3.2M for reels, and €66k for stories, highlighting his potential for brands in the sports and fitness niche.

3. Nehakakkar
With 73.3 million followers, Nehakakkar is one of the top Instagram influencers in 2022. Her audience is mostly male and 45% of them have interests in camera and photography. She has a good credibility score on Kolsquare of 77 and an average engagement rate of 1% on posts and 1% on reels. Her EMV is €248.3K for posts, €483M for reels, and €124k for stories. Nehakakkar’s niche audience is beneficial for brands in the camera and photography industry.

4. Anushka SHARMA
Anushka Sharma , with 61.8M followers, is another top Instagram influenc chief of vp and training email database er in 2022. Her audience is mostly male, and 41% of them have interests in camera and photography. She has a good Kolsquare credibility score of 76 and an average engagement rateof 6% for posts and 1% for reels. Her EMV is €572.8K for posts, €749M for reels, and €286k for stories. Anushka Sharma’s niche audience is beneficial for brands in the camera and photography space.

5. Karol G
With 58.4 million followers, Karol G is one of the top Instagram influencers in 2022. Her audience is predominantly female, with a strong interest from friends and family at 38%. She has a high Kolsquare credibility score of 82 and an average engagement rate of 9% for posts and 0% for reels. With an earned media value (EMV) of €1.49 million for posts, €319.5 million for reels, and €747,000 for stories, she has great potential to reach a large audience and drive significant engagement for brands.

6. Lele Pons
Lele Pons ’ audience of 50.4 million followers is predominantly female, with a strong interest in friends and family at 35%. She has a good Kolsquare credibility score of 76 and an average engagement rate of 2% for posts and 1% for reels. Her EMV is €248.8K for posts, €572.97K for reels and €121k for stories, highlighting her potential for brands, in the friends and family audience niche.