The creator economy is thriving. A new crop of trendsetters and thought leaders rises up every other week. No matter what industry you work in, there’s probably an influencer making waves with your target audience—and those waves have the power to result in serious revenue gains.
According to The 2024 Influencer Marketing romania business email list Report, almost half of all consumers (49%) make purchases at least once a month because of influencer posts. On top of that, trust in influencers is holding steady if not on the rise, as nearly half of consumers trust influencers as much as they did six months ago, and another 30% trust them more.
12. Show up consistently
Finally, consider that nobody can truly be aware of your brand if you don’t post consistently.
According to The Sprout Social Index™ 2023, 74% of consumers think brands should post 1-2 times per day. To help you save time and to make the process of showing up easier, having a scheduling tool such as Sprout on deck can be a game-changer.
The Sprout Social publishing calendar in weekly view, which makes it easy to see all upcoming posts at a glance.
The more ground you and your brand can cover, the better. It all comes down to having a specific strategy which makes the most out of the time you spend on social media.
Now that we’ve explored the various paths to building brand awareness, let’s take a look at how some standout brands achieve it. These top-tier examples can serve as inspiration for your own strategy: