How does a Podcast boost your content strategy?
Posted: Mon Jan 20, 2025 12:22 pm
The success of a content strategy lies in the ability to make the most of all possible formats and dissemination channels, obviously taking into account the specific characteristics of the target audience to which it is directed. In this sense, podcasts have become an excellent tool to enhance them and increase their performance. Let's see how.
Easy generation
To produce content in this format, you don't need to have 99 acres database deep knowledge of sound engineering or production. You only need good ideas, valuable information, a computer, audio recording software, and a microphone. However, you must take into account the specific characteristics of your audience and the ideal Podcast length , which ranges between 20 and 22 minutes, since after that period of time, attention levels plummet.
Strengthen relationships
One of the goals of any content strategy is to attract an audience, create an audience and increase conversion rates. Podcasts are ideal for this. They allow you to connect with influential people in your business sector and generate a valuable exchange of information of interest to your audience, for example through interviews and specialized conferences.
Widespread diffusion
For the dissemination of this type of content there are several storage servers , both paid and free, among which Google Drive, ClickCaster, Podbean, Poderato, Youmicro and Podomati stand out. Their functionality varies around elements such as the supported storage size, the offer of free services and the possibility of listening to the audio live.
Next comes the promotion of each Podcast on social media and on your blog. Remember that you can embed audio clips on your site from time to time, but don't overdo it because they can cause problems when loading the page, and your SEO can be affected.
Easy to consume content
It is a format that easily adapts to all types of audiences and can be consumed while the user performs their daily tasks, drives, chats or browses the web.
Increase personal branding
Podcasts are among the content formats that bring brands closer to their audiences . The reason has to do with what was stated in the previous points, but also because they are an excellent tool to promote, in addition to products, services and events, the values and history of the company.
They encourage interaction
Podcasts are excellent for boosting a content strategy on social media. The key is the originality of the topic and its informative value, in being able to generate comments, debate and opinions around it. On the other hand, the Community Manager must remain attentive to the debate and moderate it in a timely manner, as well as contribute to it and resolve doubts in a timely manner.
The power of audio in communication
Just as there are people who are better at understanding a visual message and others who are better at reading, there are people who understand audio messages better. In fact, these types of people store in their memory what they hear and feel more confident and connected with the brand than when, for example, they read their posts or look at their infographics. In this sense, implementing Podcasts in a Content Marketing campaign guarantees reaching a range of audiences that would be difficult to reach with other types of formats.
Podcasts capture attention longer than other media
It has already been noted that the average attention span of a Podcast listener ranges between 20 and 22 minutes, which is a wide time range when compared to the ideal post length on YouTube and SlideShare (3 and 6 minutes respectively).
On the other hand, writing a blog post takes hours of research, writing and editing, which limits the mass production of content needed to cover the objectives of an average strategy.
Minimum investment to create a podcast
The best way to boost a Content Marketing campaign is to reduce investment to a minimum, obviously without putting the objectives to be achieved at risk. Podcasts are ideal for this because they do not require large investments for their production, they can be easily disseminated on social networks and, in return, you get considerable traffic and build a quality audience.
The Podcast is a format that easily adapts to all types of audiences and can be consumed while the user performs their daily tasks.
Click To Tweet
The above reasons and arguments about how a Podcast enhances a Content Marketing strategy are only the most important of the many that exist. Something important when implementing its application is that on their own they will not generate good results. They must be integrated into other formats, work on their promotion and provide them with high-value information so that they are appreciated by the audience. A great example of what can be done in this regard is the Híbridos Sonoros project of Radio TEA FM.
Easy generation
To produce content in this format, you don't need to have 99 acres database deep knowledge of sound engineering or production. You only need good ideas, valuable information, a computer, audio recording software, and a microphone. However, you must take into account the specific characteristics of your audience and the ideal Podcast length , which ranges between 20 and 22 minutes, since after that period of time, attention levels plummet.
Strengthen relationships
One of the goals of any content strategy is to attract an audience, create an audience and increase conversion rates. Podcasts are ideal for this. They allow you to connect with influential people in your business sector and generate a valuable exchange of information of interest to your audience, for example through interviews and specialized conferences.
Widespread diffusion
For the dissemination of this type of content there are several storage servers , both paid and free, among which Google Drive, ClickCaster, Podbean, Poderato, Youmicro and Podomati stand out. Their functionality varies around elements such as the supported storage size, the offer of free services and the possibility of listening to the audio live.
Next comes the promotion of each Podcast on social media and on your blog. Remember that you can embed audio clips on your site from time to time, but don't overdo it because they can cause problems when loading the page, and your SEO can be affected.
Easy to consume content
It is a format that easily adapts to all types of audiences and can be consumed while the user performs their daily tasks, drives, chats or browses the web.
Increase personal branding
Podcasts are among the content formats that bring brands closer to their audiences . The reason has to do with what was stated in the previous points, but also because they are an excellent tool to promote, in addition to products, services and events, the values and history of the company.
They encourage interaction
Podcasts are excellent for boosting a content strategy on social media. The key is the originality of the topic and its informative value, in being able to generate comments, debate and opinions around it. On the other hand, the Community Manager must remain attentive to the debate and moderate it in a timely manner, as well as contribute to it and resolve doubts in a timely manner.
The power of audio in communication
Just as there are people who are better at understanding a visual message and others who are better at reading, there are people who understand audio messages better. In fact, these types of people store in their memory what they hear and feel more confident and connected with the brand than when, for example, they read their posts or look at their infographics. In this sense, implementing Podcasts in a Content Marketing campaign guarantees reaching a range of audiences that would be difficult to reach with other types of formats.
Podcasts capture attention longer than other media
It has already been noted that the average attention span of a Podcast listener ranges between 20 and 22 minutes, which is a wide time range when compared to the ideal post length on YouTube and SlideShare (3 and 6 minutes respectively).
On the other hand, writing a blog post takes hours of research, writing and editing, which limits the mass production of content needed to cover the objectives of an average strategy.
Minimum investment to create a podcast
The best way to boost a Content Marketing campaign is to reduce investment to a minimum, obviously without putting the objectives to be achieved at risk. Podcasts are ideal for this because they do not require large investments for their production, they can be easily disseminated on social networks and, in return, you get considerable traffic and build a quality audience.
The Podcast is a format that easily adapts to all types of audiences and can be consumed while the user performs their daily tasks.
Click To Tweet
The above reasons and arguments about how a Podcast enhances a Content Marketing strategy are only the most important of the many that exist. Something important when implementing its application is that on their own they will not generate good results. They must be integrated into other formats, work on their promotion and provide them with high-value information so that they are appreciated by the audience. A great example of what can be done in this regard is the Híbridos Sonoros project of Radio TEA FM.