13 content marketing tips for an eCommerce

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Content marketing is a growing trend as a strategy for all businesses, especially for eCommerce, since their marketing plan places a lot of weight on digital strategies.

1. Each to his own
The first thing you need to know about content marketing is that it is an independent area that, although it is part of the marketing department, requires specific talents.

The content team must be made up of creative, analytical people who turn leads into sales with overseas chinese in worldwide data are able to adapt to change because the goals are constantly changing. Perfect coordination between the copy and graphic design of all content is necessary.

2. Plan ahead
It is very important that you plan ahead for the content you are going to produce, not only to know when you will distribute it, but also to consider the time that the creators need.

Are you creating videos, infographics, blog content, photos? Each of these elements takes time to create and you should consider them in your planning .

3. More descriptions = more trust
Content also includes the items in your store and their descriptions. Your customers cannot physically hold their products until they receive them, so including helpful, understandable, and relatable descriptions is very important.

These contents can be useful for web positioning, if you make the texts revolve around keywords.

4. Say it with videos
Videos account for two-thirds of Internet traffic . In addition, short videos are the trend on social media.

Consider a YouTube channel as part of your content marketing strategy. Videos will help you explain to your customers the purchasing process, payment methods, shipping types, and even billing. These same videos can be embedded directly on Facebook.

5. Use images
Graphic support for your content is essential. Use your product photos to illustrate blog posts or create social media campaigns.

If your product is made to order, you can provide examples of other work you have produced or design scale models and prototypes.

6. Manuals and tips
One of the advantages of e-commerce is that its audiences are well targeted, making it easy to know what readers might be interested in.

For example, if your site sells home goods, you might want to include home care tips in your blog posts. If your site is an online printing business, you might include tutorials on how to make a file ready for printing. Dedicate each post to things that will be helpful to your customers.

7. What about interaction?
More and more social networks are opening up, but that doesn't mean you have to be on all of them. The interaction you have with your consumers must be conducted through the appropriate channels.

Diversify your content on these sites and see which one works best. Create Facebook, Twitter, Pinterest, Snapchat profiles and monitor the reaction. Stick to only the ones that work for your product.

8. Manage your networks
Use tools to manage your content, it will help you optimize the time you spend on your eCommerce social networks. The easiest to use are Hootsuite and Tweetdeck, which allow you to manage different Facebook, LinkedIn, Instagram, Twitter and Google+ profiles.

These tools are free to use and you can schedule posts including images and videos.

9. FAQ
Create a questionnaire with everything someone who buys from your store might ask. Use manuals, videos, infographics, and even bullet points to provide clear, easy-to-read information. This content is essential for an online business, especially if your business is little known.

10. Strengthen your community
Your content marketing strategy should include engagement with your audience. Contests are a great way to do this and will increase awareness of your business online.

Loyalty programs are another strategy to retain customers or users who are already part of your community. Don't ignore complaints and queries either, this will improve your reputation.

11. Without language barriers
Make your site automatically translated into other languages, this will allow people from other countries to purchase from your eCommerce site. At the very least, your store should be available in English, Spanish, French and German.

Similarly, unless your business is extremely local, try to make your campaign more visual than written; also avoid regionalisms and use neutral Spanish.

12. Use free advertising
Writing quality content on your brand's blog has additional benefits: it will allow other websites to reference your information and even consult you for related topics.

13. Measure everything
The most important thing about content marketing is testing. Trial and error are part of everyday life and you can only know if something is working with metrics. You need to have the right ones for each type of content and monitor them constantly.