3. Calculate total revenue and total costs

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Perform a cross-channel analysis: Monitor how engagement on one channel influences behavior on another to determine how one area contributes to overall sales. For example, you can compare social media engagements to website visits and email clicks.
Track the lifetime value of your customers: Use customer lifetime value (LTV) to monitor the long-term value of customers who engaged with your influencer content before purchasing. This will also help you understand how engagement influences initial sales, repeat purchases and customer loyalty.
Note: You don’t have to use all of these suriname b2b leads attribution methods and analyses, only select what works best for your goals and campaign. Consider using software tools like Sprout Social Influencer Marketing (formerly Tagger) that can automate attribution and provide more sophisticated analyses and insights within one platform.

Add the total revenue generated from the attributed conversions. Then determine the total spent on the campaign, including advertising costs, content creation, campaign management fees and other relevant expenses.

4. Calculate ROI and analyze additional factors
Use the formula (Total Revenue – Total Costs) / Total Costs) x 100= ROI to calculate ROI as a percentage. Use this number to evaluate campaign performance. You can do this manually or use influencer analytics tools. A higher value suggests a more successful campaign, but remember this simplified equation doesn’t capture all aspects of the campaign’s impact. Consider the other factors like brand awareness, customer lifetime value and long-term effects on customer behavior when reporting on impact to your leaders.