You have to know how to play with your customers good memories

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The 8 basic ideas of story experience The storyexperience consists of 8 elements that will serve as a guide for your future experience designs: Personalization . Customers give you a lot of information through forms and social media. Use all that data to make them feel special. Exclusive opportunity. What is scarce or exclusive always attracts more attention and has great power of attraction. This concept has great potential to be used by the tourism sector. Cultural icons . These can be local figures, from the user's environment, or from outside. These concepts work very well to intensify the relationship between brand and customer. New to the market . An elementary principle of marketing that also plays an important role in story experience. Immersive experience . The experiences must be complete, that is, they must involve the 5 senses.


Powerful storytelling. A moving story helps construction industries email database people connect with the brand on a more emotional level. It also reinforces customer loyalty, as storytelling stimulates their memories. Unforgettable moments .Their good experiences have to be the basis of a strategy that has a great impact. Simplicity . Users are increasingly comfortable with simple proposals. Excessive displays are being left behind. Differences between traditional and experiential marketing In traditional marketing, data and numbers are the priority. Experiential marketing, on the other hand, focuses on individuals, on triggering positive and authentic emotions . A strong and special relationship helps the customer choose you when they are immersed in a purchase process . This way of understanding marketing offers individualized communication that leaves a mark on the recipient.