12 characteristics of a quality ebook

[shammis606]

What is an ebook: characteristics and its usefulness in organic marketing
Create ebooks that attract and convert
Share :
Discover the 12 eBook features that will transform your components of a job seekers database marketing strategy. Learn how to create effective eBooks that capture leads, build a brand, and stand out in the digital world.

What is an ebook: characteristics and its usefulness in organic marketing
For Inbound Marketing, the ebook is an effective format for capturing leads, expanding the audience and building a brand . However, to achieve this, it is not enough to simply write it and host it on a landing page. In addition to having a clear objective and being adaptable to various display formats, a good ebook must have the 12 characteristics explained below.

1. Provide valuable information
Characteristics of a good ebook

Of all the features of an ebook, this is the most important. If it doesn't have new, useful and valuable content for your target audience, it simply doesn't work. The most successful ebooks are those that provide clear and effective answers to the user's needs. Before deciding on the topic, you should identify the information gaps in the industry. Then, fill them with data from serious research based on reliable sources.

2. Originality (to the extent possible)
OriginalityImage CC: Freepik

Try to use images, tables and graphs of your own creation in the different parts of an ebook, which visually support what you want to convey. As for information, the fact that you rely on third-party sources does not prevent you from contributing your own point of view or ideas.

Now, if you have the ability to develop your own research or share your own branded findings, it will certainly provide the ebook (and the audience) with a unique insight that is difficult to replicate. This aspect will give your company authority on the topic.

3. Recognize copyright and attributions
Image CC: Freepik

CC or BCC images and specialized and specific information that you include in your ebook must be cited correctly. Link to the original source and make it clear where the figure you are providing comes from.

This practice not only gives credit to the author of the research, but also shows you as an expert professional.

In addition to using resources from others, you can also design your own infographics and images . If you are interested in doing so, it is vital that they are in line with your brand. We can help you with this task. At Postedin we generate SEO-optimized content with user experience (UX) in mind. Request a brief call to assess the potential of your project.