As mentioned, Mark Zuckerberg’s platform, Facebook, remains one of the most popular social networks and will continue to
Posted: Mon Jan 20, 2025 10:24 am
As mentioned, Mark Zuckerberg’s platform, Facebook, remains one of the most popular social networks and will continue to play a crucial role in businesses’ marketing strategies in 2023. With 2.96 billion monthly active users , it offers a huge audience that businesses can reach and target with influencer marketing.
Facebook influencer marketing is not just about promoting products or services, but also about creating a connection between the brand and the audience. Influencers bring a personal touch to the marketing mix and also allow brands to present their products in a friendly and genuine way. Thus, influencer marketing can lead to higher engagement and conversion rates (CR).
Facebook also offers a wide range of advertising formats, from traditional display ads to interactive experiences. This versatility makes it easy for brands to find the right format that will appeal to their target audience and help them achieve their marketing goals.
We recommend you read this related article: KOL marketers take note: reels are growing strongly on Instagram and Facebook
How to search and find Facebook influencers for marketing campaigns?
These are the recommended steps when searching for and finding the best Facebook profiles for your influencer marketing campaigns:
Define your goals: First, before you look for influencers for a collaboration, set your goals for the campaign. Do you want to increase visibility, promote a product, generate leads, or get sales? This should be clear for the different types of influencers you're going to collaborate with, as it will determine the content plan.
Identify your target audience: Define your target audience to identify the most suitable and relevant influencers in your niche. Select those whose audience matches your company's business model.
Facebook Search: Direct search for relevant keywords, search in groups or pages related to your industry, and influencer marketing agencies or platforms are the main ways to find influencers for your Facebook campaigns.
Evaluate the influencer's reach and audience: review the influencer's statistics on the main social network with which you will develop the campaign to ensure, to a greater extent, good results with your marketing strategies.
Analyze their content: Check if the influencer's style, profile and tone fit your brand and if they have worked with similar brands in the past.
Interaction and Engagement: Look at the interaction on their posts and publications in general. Choose influencers with an active and engaged audience.
How much does an influencer charge for advertising on Facebook?
The cost of a sponsored Facebook post from an influencer varies depending on the number of followers they have, the type of creator, the quality of their content, and the industry they specialize in.
Here are some factors that can affect the cost of a sponsored post on Facebook:
Audience size: The more followers an influencer has on the social network, the more expensive sponsored posts will be.
Content quality: Influencers who create high-quality content that is relevant to their audience and visually appealing can charge more for their sponsored posts. Read also: What content works best on Facebook?
Industry: Some industries are more profitable than others, so influencers who specialize in these industries may charge more for their sponsored posts.
If you're interested in hiring an influencer for a sponsored Facebook audit directors auditors email database post, it's important to research several profiles before making a final decision. Consider the size of their audience, the quality of their content, and the level of engagement as these factors will allow you to better connect with potential customers on social media.
The 5 most followed Spanish influencers on Facebook
1. Enrique Iglesias
Spanish singer Enrique Iglesias leads the list of Spanish profiles with the most followers on Facebook. On this social network , 49 million people follow his account. The Madrid native has also successfully consolidated a significant community on Instagram, reaching 18.4 million followers.
Regarding their statistics, we have that the credibility of their audience is at 77 points . And contrary to what many would think, 55.1% of their audience, that is, more than half of their followers are men and the remaining 44.9% are women, from the United States, Brazil, Mexico and Colombia.
2. Sergio Ramos
Next on the list is Spanish footballer Sergio Ramos. This player, one of the most iconic defenders in world football over the last decade, has 38 million fans on his Facebook profile who actively follow his content. A large part of his posts are related to the best moments during matches or training sessions, which always generate thousands of responses and comments from his loyal followers.
When you check out her statistics on the Kolsquare influencer marketing platform, we see that her audience credibility is at 76 points. The majority of her followers are men, in total 81.6% from Brazil, Peru, France and Spain mainly.
Facebook influencer marketing is not just about promoting products or services, but also about creating a connection between the brand and the audience. Influencers bring a personal touch to the marketing mix and also allow brands to present their products in a friendly and genuine way. Thus, influencer marketing can lead to higher engagement and conversion rates (CR).
Facebook also offers a wide range of advertising formats, from traditional display ads to interactive experiences. This versatility makes it easy for brands to find the right format that will appeal to their target audience and help them achieve their marketing goals.
We recommend you read this related article: KOL marketers take note: reels are growing strongly on Instagram and Facebook
How to search and find Facebook influencers for marketing campaigns?
These are the recommended steps when searching for and finding the best Facebook profiles for your influencer marketing campaigns:
Define your goals: First, before you look for influencers for a collaboration, set your goals for the campaign. Do you want to increase visibility, promote a product, generate leads, or get sales? This should be clear for the different types of influencers you're going to collaborate with, as it will determine the content plan.
Identify your target audience: Define your target audience to identify the most suitable and relevant influencers in your niche. Select those whose audience matches your company's business model.
Facebook Search: Direct search for relevant keywords, search in groups or pages related to your industry, and influencer marketing agencies or platforms are the main ways to find influencers for your Facebook campaigns.
Evaluate the influencer's reach and audience: review the influencer's statistics on the main social network with which you will develop the campaign to ensure, to a greater extent, good results with your marketing strategies.
Analyze their content: Check if the influencer's style, profile and tone fit your brand and if they have worked with similar brands in the past.
Interaction and Engagement: Look at the interaction on their posts and publications in general. Choose influencers with an active and engaged audience.
How much does an influencer charge for advertising on Facebook?
The cost of a sponsored Facebook post from an influencer varies depending on the number of followers they have, the type of creator, the quality of their content, and the industry they specialize in.
Here are some factors that can affect the cost of a sponsored post on Facebook:
Audience size: The more followers an influencer has on the social network, the more expensive sponsored posts will be.
Content quality: Influencers who create high-quality content that is relevant to their audience and visually appealing can charge more for their sponsored posts. Read also: What content works best on Facebook?
Industry: Some industries are more profitable than others, so influencers who specialize in these industries may charge more for their sponsored posts.
If you're interested in hiring an influencer for a sponsored Facebook audit directors auditors email database post, it's important to research several profiles before making a final decision. Consider the size of their audience, the quality of their content, and the level of engagement as these factors will allow you to better connect with potential customers on social media.
The 5 most followed Spanish influencers on Facebook
1. Enrique Iglesias
Spanish singer Enrique Iglesias leads the list of Spanish profiles with the most followers on Facebook. On this social network , 49 million people follow his account. The Madrid native has also successfully consolidated a significant community on Instagram, reaching 18.4 million followers.
Regarding their statistics, we have that the credibility of their audience is at 77 points . And contrary to what many would think, 55.1% of their audience, that is, more than half of their followers are men and the remaining 44.9% are women, from the United States, Brazil, Mexico and Colombia.
2. Sergio Ramos
Next on the list is Spanish footballer Sergio Ramos. This player, one of the most iconic defenders in world football over the last decade, has 38 million fans on his Facebook profile who actively follow his content. A large part of his posts are related to the best moments during matches or training sessions, which always generate thousands of responses and comments from his loyal followers.
When you check out her statistics on the Kolsquare influencer marketing platform, we see that her audience credibility is at 76 points. The majority of her followers are men, in total 81.6% from Brazil, Peru, France and Spain mainly.