Because to get more and better conversions, you need to identify the ideal customer profile, that is, the “buyer personas.” And for marketing to be able to build them and direct their campaigns to this type of people, they need to take advantage of the experience that the sales team already has. This way, they can adjust the messages and define the best channels vietnam mobile number to properly guide each of these profiles through the funnel.
Finally, measurement and analytics should not be neglected: all the data we obtain in each of the steps of the entire process will help you create even more segmented buyer personas, you will know at what point you are losing leads and you will be able to investigate why, plus you will have more information that will allow you to define inbound, outbound, content and automation strategies that convert that user into a client better and faster.
Thus get more customers by delivering the right content at the right time to the right audience .
We see then that onboarding helps us build stronger relationships with our clients from the first moment they encounter our company, when they are just a user trying not to get lost in a sea of information. If we give them a hand, help them in their search by providing useful information at the right time through the channels they use, and let them know in the best way that we can help them solve their business needs, we will have more chances of earning their choice, trust and affection.
To conclude, it is worth noting the following: when the client acquires our product or service, we move to the next level of onboarding. We must guide them so that they can get the most out of what they already have, so that they never regret their investment, that is, they do not give up because they did not learn to use it or because they used a minimal percentage of their full capacity.
Because let's remember that maintaining a focus on the customer - and not on our company or product - is vital for consultative and B2B sales processes to be successful.