How to write an article for an external blog
Posted: Mon Jan 20, 2025 9:55 am
Writing an article for an external blog, that is, a blog unrelated to our business, is usually an excellent SEO resource, however, if we do not follow Google's requirements, we can be penalized.
Sharing content often enriches both blogs, so beyond the SEO advantages, it is also positive for the user. In this article, we will review some tips on how to write an article for an external blog, based on Google's advice.
Finding a blog that is profitable for both parties
The first thing you need to do is find a blog and contact the skype database responsible. There are usually no problems in arranging a content exchange, but it is essential to keep the following conditions in mind.
Avoid blogs that are direct competition. It is preferable to contact companies related to your sector, but that do not offer the same products or services as you.
If they ask you, host a post in return. It's often SEO-friendly for both companies, so if another company is willing to host your content, you should reciprocate.
Don't abuse it. Collaborations are one-off, it's not about exchanging posts weekly.
How do I create content for another blog?
When creating content for an external blog, you need to take into account three factors: SEO, audience and promotion. If you are able to achieve a balance between these three factors, your post will be very profitable.
SEO: When you write a text for your blog, you surely take into account a series of SEO factors that you comply with in all your texts. When you write for an external blog, continue using these positioning criteria.
Audience: This is the most important factor. The content is aimed at an audience that is not usually yours, but that could become yours. That is why you must create an interesting text that converts potential clients into real clients through interesting content.
Promotion: Promotion is never a bad idea. Gaining authority through links is a sufficient goal, but if you can also advertise your company in other media, even better. However, it is not a good idea to turn the text into an advertisement. On the contrary, promotional messages should be very subtle.
Sharing content often enriches both blogs, so beyond the SEO advantages, it is also positive for the user. In this article, we will review some tips on how to write an article for an external blog, based on Google's advice.
Finding a blog that is profitable for both parties
The first thing you need to do is find a blog and contact the skype database responsible. There are usually no problems in arranging a content exchange, but it is essential to keep the following conditions in mind.
Avoid blogs that are direct competition. It is preferable to contact companies related to your sector, but that do not offer the same products or services as you.
If they ask you, host a post in return. It's often SEO-friendly for both companies, so if another company is willing to host your content, you should reciprocate.
Don't abuse it. Collaborations are one-off, it's not about exchanging posts weekly.
How do I create content for another blog?
When creating content for an external blog, you need to take into account three factors: SEO, audience and promotion. If you are able to achieve a balance between these three factors, your post will be very profitable.
SEO: When you write a text for your blog, you surely take into account a series of SEO factors that you comply with in all your texts. When you write for an external blog, continue using these positioning criteria.
Audience: This is the most important factor. The content is aimed at an audience that is not usually yours, but that could become yours. That is why you must create an interesting text that converts potential clients into real clients through interesting content.
Promotion: Promotion is never a bad idea. Gaining authority through links is a sufficient goal, but if you can also advertise your company in other media, even better. However, it is not a good idea to turn the text into an advertisement. On the contrary, promotional messages should be very subtle.