How Village Praia do Rosa increased its revenue using Bitrix24
Posted: Mon Jan 20, 2025 9:19 am
The pandemic has impacted many businesses, with tourism being one of the hardest hit. In total, the economic impact has reached R$463.8 billion for the sector in the country, according to the National Confederation of Commerce of Goods, Services and Tourism (CNC).
Amidst so many challenges, Village Praia do Rosa , a hotel complex located in Imbituba, Santa Catarina, managed not only to remain open during the pandemic, but also registered significant growth, thanks to well-consolidated internal management, combined with the use of Bitrix24 .
In conversation with our team, Patricia Cifali, manager of Village Praia do Rosa , told how the platform has helped her and her team to optimize work and help increase the company's revenue in recent years.
Continue reading the article to learn about this inspiring success story!
The Village Praia do Rosa
Village Praia do Rosa is a beachfront accommodation located in the southern corner of Praia do Rosa, in the city of Imbituba/SC, 70 km south of Florianópolis.
With 14 houses and 16 suites, the hotel complex is a place of rest, offering comfort in the middle of nature. The family business, which celebrates 18 years of history in 2022, has grown and developed exponentially over the years.
Currently, it has 50 employees involved in making things happen and helping to maintain the space, which has the capacity to accommodate between 100 and 110 people.
The occupancy rate is 70% per year , a high rate compared to the state average when it comes to leisure tourism. In 2021 alone, more than 21 thousand people visited the complex, including accommodation and events.
The company's challenges
Even with a privileged infrastructure and a high level of customer satisfaction, the company needed to undergo changes, which came about due to internal challenges and the arrival of Covid-19.
During the pandemic, according to the newspaper NDMais, in the state of Santa Catarina alone, more than 40 thousand jobs were lost, in a sector that represented 5.3% of Santa Catarina's GDP before the pandemic , that is, the entire sector felt the social and economic impact with the arrival of the coronavirus.
Patricia says that since the beginning of the business, about 18 years ago, the board's intention was to take the company out of its amateurish state. The idea was to seek out possibilities to professionalize both the family's internal management and the team.
The objective was to find something cutting-edge and to remove the vision of an amateur inn, to become a complex with a better structure, and thus, give the perception of something more professional and mature.
The manager says:
“Starting in 2017, after 10 years in business, we were moving towards increasingly professionalizing the business. We realized that we needed to do something to get out of the low occupancy level, which was 30% per year. We had difficulty maintaining the company’s staff and investments; it was all very challenging. At the same time, we sought to organize the flows, customers, email information, hosting, and understand how to use intelligence that could autonomously organize this information in the same place.” Patricia Cifali – Businesswoman and Manager of Village Praia do Rosa
At that time, there were not many software options on the market. The company was working with a very precarious hotel management system, which did not centralize data on a single platform.
It was at this point that they decided to look for a new alternative to manage and organize information. They found technology options on the market focused on CRM software , even without having much knowledge of this type of tool.
Since it was a new technology, they gradually began to understand how to use CRM. The board of directors felt the challenge of using this type of technology, with the challenge of incorporating it into the company and aligning it with the business as a whole, considering that they did not have the experience or knowledge to create flows and commercial organization.
In 2019, after an unexpected family succession, Patricia had to take over the family business, especially Village. At that moment, the challenge became even greater, and the option the manager saw was to embrace technology as an opportunity for growth, continuing the project that had been started in 2017.
The company's modernization and information centralization project was carried out through Bitrix24. With the flows already built, having this support was important for Patricia's management.
In 2020, with the arrival of the pandemic, the business, like the entire tourism sector, was shocked and felt the impacts of Covid-19 on a daily basis.
The pandemic was a turning point for the company. Because everything was pakistan telemarketing data structured within the platform, information was arriving at a much faster rate for a longer period of time.
Patricia highlights that having centralized information, such as billing links, contact and customer relationships, all within Bitrix24, helped to quickly transform the reality faced at that time.
“It was something that helped us transform quickly, while we saw other accommodations that didn’t have this technology, they had a more delicate ending, unfortunately.”
With many employees working from home, the platform was essential in helping to keep the team together and activities on track.
The company started working 100% within Bitrix24, looking for more channels and mechanisms to make the flow even better, faster and easier.
From this point on, the company understood that the heart of the business was beating inside Bitrix24.
How Bitrix24 helped bring digital transformation to Village Praia do Rosa
When the search for a tool began, back in 2017, the focus was on increasing revenue. The platform was supposed to help with sales and marketing.
With Bitrix24, the company began to build fully planned marketing campaigns. Since the focus was on increasing sales, they gradually began to understand the sales funnel that was created at the beginning, learning in practice what the steps were and how it worked.
It was at this point that interest in CRM increased. Everything progressed very quickly and soon the increase in sales was noticeable, especially in the low season. This showed that there was much more to be explored within the platform .
Today, in addition to the marketing and sales part, the company also uses Bitrix24 as an internal social network , which helps with the engagement and management of all employees.
In addition to accommodation, the company also works with parties, especially weddings and corporate events.
Each ceremony is named as a project and is entered into Bitrix24 in chronological order. All employees who are part of that event are included in the project and can interact with it on details. This also includes external suppliers who use it as an extranet.
Regarding the importance of Bitrix24 for the company, Patricia says:
“Bitrix24 is part of the company’s assets. An example of this is that today, when a customer returns, we have all their information on the lead/customer card. This way, we have control over all interactions we have had with them, whether by phone call, email, SMS, WhatsApp . We know all the contacts they have made with us, when they interacted with a certain campaign, which action generated a sale, which channels the customer interacts best with us, whether they prefer us to call, do it by SMS, WhatsApp, etc. All of this is intelligence that we can map and direct, helping us focus on converting that lead into a sale.”
All the work done with the platform was essential to make the business reach the differentiated level it is currently at. This helped it to distinguish itself in relation to the local market, standing out among its competitors at the state level.
“Comparing the leisure tourism occupancy rates in Santa Catarina with us, we see that the result is not so high in most hotels. It was very important to have Bitrix24 in this process, helping in everything we have built to date.”
Centralizing communication in Bitrix24 is a legacy left over from the pandemic, says Patricia. All internal staff communication is done through the platform , where everyone receives the same information and daily guidance.
Every morning, the manager provides guidance to the group of employees. There are 50 people who access the platform daily via their smartphones, often on their way to work.
In this communication, the businesswoman discusses the day's objectives, presents the meeting schedule, the task map, which accommodations are occupied and which are free, as well as mentioning places that need maintenance or reporting a possible difficulty a client may have during their stay. This channel also communicates with team members who are off or on vacation.
In other words, early in the morning, everyone already has access to the notices and knows what the day will be like.
In the case of meetings, all information is centralized, and employees know in advance which departments will be present at the meeting and where it will be held. This makes it easier for the team to move around, as they already know which route to take and where to avoid so as not to disturb guests.
From housekeepers to maintenance staff to management, everyone uses the platform for communication. This has eliminated the need for portable radios, as Bitrix24 meets all the team's needs. With the tool's chat, it is possible to write, make voice and video calls. This has brought dynamism and speed to the information for the business.
Results with Bitrix24
With the arrival of the pandemic, the company's board of directors was scared, wondering how to overcome the difficulties brought about by Covid-19. Everyone's biggest fear was that the business would start to stagnate or decline.
Having started working with Bitrix24 even before this challenge, it was possible to find the business's balance point, reorganizing the structure and fixed costs, without losing the growth that had been experienced before the start of the pandemic.
Amidst so many challenges, Village Praia do Rosa , a hotel complex located in Imbituba, Santa Catarina, managed not only to remain open during the pandemic, but also registered significant growth, thanks to well-consolidated internal management, combined with the use of Bitrix24 .
In conversation with our team, Patricia Cifali, manager of Village Praia do Rosa , told how the platform has helped her and her team to optimize work and help increase the company's revenue in recent years.
Continue reading the article to learn about this inspiring success story!
The Village Praia do Rosa
Village Praia do Rosa is a beachfront accommodation located in the southern corner of Praia do Rosa, in the city of Imbituba/SC, 70 km south of Florianópolis.
With 14 houses and 16 suites, the hotel complex is a place of rest, offering comfort in the middle of nature. The family business, which celebrates 18 years of history in 2022, has grown and developed exponentially over the years.
Currently, it has 50 employees involved in making things happen and helping to maintain the space, which has the capacity to accommodate between 100 and 110 people.
The occupancy rate is 70% per year , a high rate compared to the state average when it comes to leisure tourism. In 2021 alone, more than 21 thousand people visited the complex, including accommodation and events.
The company's challenges
Even with a privileged infrastructure and a high level of customer satisfaction, the company needed to undergo changes, which came about due to internal challenges and the arrival of Covid-19.
During the pandemic, according to the newspaper NDMais, in the state of Santa Catarina alone, more than 40 thousand jobs were lost, in a sector that represented 5.3% of Santa Catarina's GDP before the pandemic , that is, the entire sector felt the social and economic impact with the arrival of the coronavirus.
Patricia says that since the beginning of the business, about 18 years ago, the board's intention was to take the company out of its amateurish state. The idea was to seek out possibilities to professionalize both the family's internal management and the team.
The objective was to find something cutting-edge and to remove the vision of an amateur inn, to become a complex with a better structure, and thus, give the perception of something more professional and mature.
The manager says:
“Starting in 2017, after 10 years in business, we were moving towards increasingly professionalizing the business. We realized that we needed to do something to get out of the low occupancy level, which was 30% per year. We had difficulty maintaining the company’s staff and investments; it was all very challenging. At the same time, we sought to organize the flows, customers, email information, hosting, and understand how to use intelligence that could autonomously organize this information in the same place.” Patricia Cifali – Businesswoman and Manager of Village Praia do Rosa
At that time, there were not many software options on the market. The company was working with a very precarious hotel management system, which did not centralize data on a single platform.
It was at this point that they decided to look for a new alternative to manage and organize information. They found technology options on the market focused on CRM software , even without having much knowledge of this type of tool.
Since it was a new technology, they gradually began to understand how to use CRM. The board of directors felt the challenge of using this type of technology, with the challenge of incorporating it into the company and aligning it with the business as a whole, considering that they did not have the experience or knowledge to create flows and commercial organization.
In 2019, after an unexpected family succession, Patricia had to take over the family business, especially Village. At that moment, the challenge became even greater, and the option the manager saw was to embrace technology as an opportunity for growth, continuing the project that had been started in 2017.
The company's modernization and information centralization project was carried out through Bitrix24. With the flows already built, having this support was important for Patricia's management.
In 2020, with the arrival of the pandemic, the business, like the entire tourism sector, was shocked and felt the impacts of Covid-19 on a daily basis.
The pandemic was a turning point for the company. Because everything was pakistan telemarketing data structured within the platform, information was arriving at a much faster rate for a longer period of time.
Patricia highlights that having centralized information, such as billing links, contact and customer relationships, all within Bitrix24, helped to quickly transform the reality faced at that time.
“It was something that helped us transform quickly, while we saw other accommodations that didn’t have this technology, they had a more delicate ending, unfortunately.”
With many employees working from home, the platform was essential in helping to keep the team together and activities on track.
The company started working 100% within Bitrix24, looking for more channels and mechanisms to make the flow even better, faster and easier.
From this point on, the company understood that the heart of the business was beating inside Bitrix24.
How Bitrix24 helped bring digital transformation to Village Praia do Rosa
When the search for a tool began, back in 2017, the focus was on increasing revenue. The platform was supposed to help with sales and marketing.
With Bitrix24, the company began to build fully planned marketing campaigns. Since the focus was on increasing sales, they gradually began to understand the sales funnel that was created at the beginning, learning in practice what the steps were and how it worked.
It was at this point that interest in CRM increased. Everything progressed very quickly and soon the increase in sales was noticeable, especially in the low season. This showed that there was much more to be explored within the platform .
Today, in addition to the marketing and sales part, the company also uses Bitrix24 as an internal social network , which helps with the engagement and management of all employees.
In addition to accommodation, the company also works with parties, especially weddings and corporate events.
Each ceremony is named as a project and is entered into Bitrix24 in chronological order. All employees who are part of that event are included in the project and can interact with it on details. This also includes external suppliers who use it as an extranet.
Regarding the importance of Bitrix24 for the company, Patricia says:
“Bitrix24 is part of the company’s assets. An example of this is that today, when a customer returns, we have all their information on the lead/customer card. This way, we have control over all interactions we have had with them, whether by phone call, email, SMS, WhatsApp . We know all the contacts they have made with us, when they interacted with a certain campaign, which action generated a sale, which channels the customer interacts best with us, whether they prefer us to call, do it by SMS, WhatsApp, etc. All of this is intelligence that we can map and direct, helping us focus on converting that lead into a sale.”
All the work done with the platform was essential to make the business reach the differentiated level it is currently at. This helped it to distinguish itself in relation to the local market, standing out among its competitors at the state level.
“Comparing the leisure tourism occupancy rates in Santa Catarina with us, we see that the result is not so high in most hotels. It was very important to have Bitrix24 in this process, helping in everything we have built to date.”
Centralizing communication in Bitrix24 is a legacy left over from the pandemic, says Patricia. All internal staff communication is done through the platform , where everyone receives the same information and daily guidance.
Every morning, the manager provides guidance to the group of employees. There are 50 people who access the platform daily via their smartphones, often on their way to work.
In this communication, the businesswoman discusses the day's objectives, presents the meeting schedule, the task map, which accommodations are occupied and which are free, as well as mentioning places that need maintenance or reporting a possible difficulty a client may have during their stay. This channel also communicates with team members who are off or on vacation.
In other words, early in the morning, everyone already has access to the notices and knows what the day will be like.
In the case of meetings, all information is centralized, and employees know in advance which departments will be present at the meeting and where it will be held. This makes it easier for the team to move around, as they already know which route to take and where to avoid so as not to disturb guests.
From housekeepers to maintenance staff to management, everyone uses the platform for communication. This has eliminated the need for portable radios, as Bitrix24 meets all the team's needs. With the tool's chat, it is possible to write, make voice and video calls. This has brought dynamism and speed to the information for the business.
Results with Bitrix24
With the arrival of the pandemic, the company's board of directors was scared, wondering how to overcome the difficulties brought about by Covid-19. Everyone's biggest fear was that the business would start to stagnate or decline.
Having started working with Bitrix24 even before this challenge, it was possible to find the business's balance point, reorganizing the structure and fixed costs, without losing the growth that had been experienced before the start of the pandemic.