6. Set your TikTok advertising budget and schedule

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To set a budget for a TikTok campaign, there are several factors to consider, such as campaign goals, target audience, campaign duration, ad costs, and the amount of money a business is willing to invest. The platform gives you the option to choose an overall or daily budget for the campaign and start and end times.

7. Measure and optimize your TikTok Ads campaign
To measure and optimize TikTok campaigns, it is important to track campaign results and adjust them based on the data collected. To perform your full analysis, you can use TikTok Ads manager, which allows you to customize the parameters to be evaluated.

For optimization, you must choose the objective, whether it is conversion, clicks or reach, this is directly related to the general objectives of your campaign. Then you must select between the bid and cost limit options in TikTok Ads that can help you establish the maximum budget for managing your ads.

First, there's the bid cap , which lets you choose a maximum amount per click (CPC), per view (CPV), or per 1,000 impressions (CPM) that you're willing to pay for each interaction with your ad.

On the other hand, the cost cap allows you to select an average cost per result for an optimized CPM. The cost can vary above and below the bid amount, but should average out to the set bid.

Finally, the lowest cost option uses your company’s ad group budget to generate the maximum number of results possible at the lowest cost per result. This means that TikTok’s ad system will use your budget as effectively as possible to get the most results at the lowest possible cost.

Influencer Marketing Guide for TikTok
Discover the keys to success with influencer marketing campaigns on TikTok, where statistics are skyrocketing, but assessing the value of your brand remains complicated.

You will read all about:

Key figures
The successes of influencers on TikTok
What does all this mean for my campaign?
Top Tips for Acting on TikTok
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About Kolsquare
Kolsquare is Europe's leading influencer marketing platform, offering a data-drive vice president software email database n tool that enables brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.

Kolsquare’s advanced technology helps marketers seamlessly identify top content creators by filtering their content and audience, while allowing them to build, manage, and optimize campaigns from start to finish. This includes measuring results and comparing performance to competitors.

With a thriving global community of influencer marketing experts, Kolsquare serves hundreds of clients – including Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush and Hermès – by leveraging the latest Big Data, AI and Machine Learning technologies. Our platform leverages a vast network of influencers with over 5,000 followers in 180 countries across Instagram, TikTok, X (Twitter), Facebook, YouTube and Snapchat.

As a BCorp company, Kolsquare leads the race in Responsible Influence, championing transparency, ethical practices and meaningful collaborations that inspire positive change.

Since October 2024, Kolsquare is part of the Team.Blue group, one of the largest private technology companies in Europe and a leading digital enabler for businesses and entrepreneurs across Europe.