Align your personal brand with your agency brand

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shaownhasan
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Joined: Sun Dec 22, 2024 6:26 pm

Align your personal brand with your agency brand

Post by shaownhasan »

If a discrepancy arises, such as an agency chile b2b leads founder acting differently than usual when interviewing a podcast guest, it’s important to dig deeper and resolve the disagreement. Maybe the guest's perspective doesn't quite align with the host's, and the host has a hard time reconciling this.

As an agency spokesperson, you are the star of your brand, just like the podcaster is the star of their show. Your audience, including your clients and prospects, engage with your agency because they want to hear your unique perspective and benefit from your expertise. While collaborators like podcast guests may draw some attention, your consistent presence and authentic voice will keep your audience coming back.

Sarah cautions that if a message doesn't represent you and your brand, then you really should ask yourself whether you should be posting that content in the first place, even if you feel obligated to post it. This can be harmful in the long run. “Like, if that’s not the message you want to send about you and your brand, then why are we doing it?”

Your customers and audiences trust you to deliver a consistent experience and perspective. By showing your authentic self and ensuring all content aligns with your agency’s values, you can maintain that trust and keep your audience engaged with your brand.

Challenges of being an agency representative
Putting yourself out there can be scary. Many people worry about looking imperfect or saying the wrong thing. Remember, your audience wants to see the real you, including your flaws.
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