Recent Data Set

Email marketing during COVID19 has demonstrated versatility in terms of topics and ways of transmitting content. The modalities that have had the most prominence during the months of the health emergency are listed and analyzed below. 1.- Storytelling Email marketing campaigns during COVID19 have left great stories . It has been a great challenge for agencies and companies, who have had to strive to emotionally connect with their followers. The vast majority have opted for storytelling as a technique capable of generating emotions, trust, identification and unity . Many businesses have opted to leave aside commercial emails in favor of content that appeals to the sensitivity of the moment. A common strategy has been to share with the community how the company has experienced the most difficult moments of the pandemic. In this way, they have managed to show their most human, most accessible side.


Good stories with an emotional charge have security and commodity brokers email list strengthened the bond between brands and subscribers . These great stories told through email marketing have had four notable characteristics: Arousing emotions . In such a complicated and dramatic time, brands have sought to touch the “sensitive fiber” of the recipients. Inspiring messages. During this difficult context, brands' messages have tried to convey positivity and a positive outlook on the conflict. Authenticity . simple and direct stories. Brands have left behind artifice in order to try to connect immediately with the reader and try to generate identification in the reader. Create motivation . It is easy to get discouraged in turbulent times. The stories of the companies that have best worked on email marketing during COVID19 have proposed ideas and solutions to this problem. They have also encouraged community participation in various actions, especially on their social platforms.